Autotrader

Overview

Autotrader is your go-to YouTube channel for all things automotive, delivering a mix of reviews, comparisons, and the latest news from the car world. They're a verified voice in the UK, reaching over 2 million subscribers with their in-depth looks at everything from luxury cars to affordable classics. Holding a global ranking in the top 95% (#245,425), Autotrader is steering a strong course in the online automotive space. They're not just about the shiny new models either; they dive into the tech, the trends, and even the thrill of drag racing!

Performance At A Glance

Autotrader's audience is substantial and steadily growing. They're seeing a 1.10% growth over the last 30 days, proving they're consistently attracting new car enthusiasts. Their global and UK rankings are solid, placing them in the top 5% of creators in both categories. More importantly, their fans are super engaged with the content, boasting an average engagement rate of 4.04% – that's a great sign that people are really connecting with what they're putting out! Their CreatorDB score of 93/100 shows they're doing an outstanding job crafting appealing and valuable content.

What They Create

Autotrader serves up a diverse range of content focusing on Autos & Vehicles, and Automotive & Transportation topics. On YouTube, you'll find in-depth video reviews and comparisons, while their Shorts and TikToks offer bite-sized glimpses into the automotive world. One recent video, "These Are The Best Sports Cars Under £10,000 on Autotrader (I bought one!)" is a hit, blending practical advice with a personal touch, resulting in great engagement. They also keep their finger on the pulse with shorts like "Is THIS the best EV coming in 2026?!", tapping into the growing interest in electric vehicles.

Why They're Great & Where They Can Grow

Autotrader really shines when it comes to delivering informative and engaging car reviews. They're also great at tapping into trending topics like EVs, and their content is consistently high-quality. One area for potential growth could be more community interaction – perhaps running Q&A sessions or polls to get viewers even more involved. They could also experiment with collaborations with other automotive creators to reach new audiences.

Bottom Line

For brands looking to connect with a passionate automotive audience, Autotrader is a solid partner. And for Autotrader themselves? Keep experimenting with formats, engage directly with your audience, and keep that passion for cars shining through!