Monkèlé

Overview

Monkèlé is a fascinating creator captivating over 10.6 million followers primarily on Instagram with their mesmerizing content focused on engineering, DIY projects, and the sheer power of machinery. Based in Nigeria, Monkèlé brings a unique perspective to the "Howto & Style" category, showcasing satisfying renovations, impressive building feats, and innovative tool usage. Their global ranking of #33,182 and Nigerian ranking of #43 highlight their significant presence, especially considering the focused niche they occupy.

Performance At A Glance

Monkèlé boasts a massive following, and while their growth is steady, it's not exploding. They're growing at about 0.20% monthly, which translates to a solid, organic expansion. Their global and regional rankings are strong, showing they've carved out a significant space for themselves in the creator world. Their average engagement rate sits at 0.71%, indicating their fans are actively interested in their content. However, their CreatorDB score of 50/100 suggests there's room to optimize and further connect with their audience.

What They Create

Monkèlé's content is all about showcasing the fascinating world of engineering and construction. Think satisfying machinery demonstrations, incredible building projects, and clever DIY hacks. They primarily use YouTube Shorts and Instagram Reels to deliver short, impactful bursts of content. One of their recent popular shorts shows an "Ice surface collapsed; pickup truck towed and rescued cattle that had fallen onto the ice," generating over 28,000 views. These short, visually engaging snippets are what make their content so shareable and appealing, offering a glimpse into the powerful and sometimes quirky side of engineering.

Why They're Great & Where They Can Grow

Monkèlé really shines in a few key areas. First, their niche is incredibly specific and visually appealing, tapping into a desire for satisfying content. Second, they're great at finding unique, attention-grabbing situations to film. To level up, Monkèlé could explore longer-form content on YouTube to dive deeper into the "why" behind their projects. Collaborating with other creators in related fields could also introduce their content to a wider audience.

Bottom Line

For brands, Monkèlé offers a unique opportunity to reach a highly engaged audience interested in engineering, tools, and DIY projects. For Monkèlé, experimenting with longer-form content and actively engaging with comments could boost engagement and CreatorDB score, solidifying their position in the creator landscape.