Hágalo Usted Mismo con Sodimac

Overview

Hágalo Usted Mismo con Sodimac – that's "Do It Yourself with Sodimac" – is your go-to Spanish-language hub for all things DIY! Think of them as the ultimate online workshop, powered by a major home improvement retailer in Chile. They're showing nearly 4 million followers how to build, fix, and create everything from dog houses to garden sofas. While their global ranking sits at #425,530, putting them in the top 98% of content creators, their real magic lies in making practical skills accessible to a wide audience. They're not just selling products; they're empowering people to become creators themselves.

Performance At A Glance

This channel is seriously connecting with people! They're growing at a healthy pace, adding almost 1% to their follower count each month. While they're doing great in Chile (ranking in the top 98%!), there's even more potential on a global scale. Their fans are super engaged, too, with an average engagement rate of 1.55%. That means people are actually watching, liking, and interacting with their content. CreatorDB gives them a score of 69/100, which is solid, indicating a good balance of reach, engagement, and consistency.

What They Create

Hágalo Usted Mismo con Sodimac primarily lives on YouTube, serving up a mix of longer video tutorials and quick, digestible Shorts. You'll find everything from detailed instructions on building a wooden dog house (a recent hit with over 10,000 views) to clever solutions like fixing slippery stairs (another popular Short). They also dabble in Instagram and TikTok, repurposing content and reaching new audiences. What makes their content stand out is its practicality and clear, step-by-step approach. They're not just showing you what to do, but how to do it, making DIY projects feel achievable for everyone.

Why They're Great & Where They Can Grow

Their strengths are clear: they're fantastic at creating practical, educational content; their focus on DIY is highly engaging; and their connection to a well-known brand gives them credibility. Exciting opportunities? They could explore more collaborations with other DIY creators, or even create localized content for other Spanish-speaking countries to expand their reach.

Bottom Line

For brands looking to partner with a trusted DIY resource in the Spanish-speaking world, Hágalo Usted Mismo con Sodimac is a smart choice. For the creator themselves, focusing on consistent content creation and exploring cross-platform promotion could really take their channel to the next level.