The School of Life

Overview

The School of Life is your go-to source for emotional intelligence, philosophical insights, and a healthy dose of self-awareness. With a massive following of over 10.6 million subscribers on YouTube (their main platform), they're essentially the internet's favorite therapists, offering wisdom and guidance on everything from relationships to career woes. While ranked in the top 96% of all channels globally, their unique approach to education sets them apart, making complex ideas accessible and engaging for a broad audience.

Performance At A Glance

The School of Life boasts a seriously impressive online presence. They’re growing steadily, adding roughly 0.34% to their audience each month. That's a solid performance for a channel of their size! Their global ranking puts them in the top 96% of all creators, and their fans are super engaged with their content, clocking in an average engagement rate of 4.09%. This is great, as typically most channels have to work really hard to get that level of interaction. Their CreatorDB score is a strong 80/100, meaning they're doing a fantastic job creating high-quality, valuable content.

What They Create

The School of Life dishes out a diverse range of content, mainly educational videos and shorts. You'll find them exploring topics like emotional education, psychology, and even spirituality, all presented with their signature calming visuals and thoughtful narration. Recent hits include "Why Is It So Hard to Let Ourselves Rest Without Guilt?" a short with over 50,000 views and a stellar 6.32% engagement rate, and "The Most Romantic Thing You Can Ever Say to Someone", a video delving into the core of connection and intimacy. What makes their content so compelling is their ability to distill profound concepts into bite-sized, relatable pieces.

Why They're Great & Where They Can Grow

The School of Life excels at:

• Making complex topics accessible: They break down difficult ideas into easy-to-understand concepts.
• Creating visually appealing content: Their videos are aesthetically pleasing and calming.
• Fostering a sense of community: They address universal human experiences, making viewers feel understood.

Exciting opportunities for growth could include:

• Expanding into interactive content: Live Q&A sessions or workshops could deepen engagement.
• Collaborating with other creators in related fields: Partnering with therapists, life coaches, or mindfulness experts could reach new audiences.

Bottom Line

For brands seeking a partner with a highly engaged and thoughtful audience, The School of Life is a fantastic choice. For The School of Life themselves, consider leaning into more interactive content to further boost engagement and community building.