Overview

The Mercedes-AMG PETRONAS F1 Team is a global powerhouse, bringing the thrill of Formula 1 racing to millions! As one of the most recognizable names in motorsports, they're not just about speed on the track; they're building a massive community online, especially on Instagram, their main platform, where they command a following of over 25.5 million! With a global ranking of #105,396, they're definitely a major player in the digital space, capturing the passion and excitement of F1 for fans worldwide.

Performance At A Glance

This racing team is definitely on the move! They're growing at a solid pace, with a 0.16% increase in followers over the last 30 days. While they're in the top percentile globally, nationally, and linguistically, there's always room to climb! Their fans are super engaged with their content, boasting an impressive average engagement rate of 7.25%. Their CreatorDB score of 90/100 shows they're doing a fantastic job of creating content that resonates with their audience, blending quality with excitement.

What They Create

Mercedes-AMG PETRONAS F1 Team serves up a diverse content mix across YouTube, Instagram, and TikTok. You'll find everything from behind-the-scenes glimpses of the team and drivers to exhilarating race highlights and fun, engaging shorts. They leverage short-form video particularly well. Take, for example, their recent short of George and Kimi sharing birthday wishes for Toto, which racked up nearly 200,000 views! Or the short of Kimi giving Bono a TikTok meme education, which got an impressive 8.2% engagement rate! They really excel at blending serious F1 content with lighthearted moments, making the sport accessible and fun for a wider audience.

Why They're Great & Where They Can Grow

Mercedes-AMG PETRONAS F1 Team shines when it comes to:

• High-Quality Visuals: Their content is always polished and professional.
• Driver Engagement: Featuring their drivers in engaging scenarios is a major win.
• Trending Audio: Using popular sounds and music on TikTok and Reels keeps them current.

An exciting opportunity would be to create more interactive content, like polls or Q&As with the drivers. They could also explore longer-form content on YouTube, like mini-documentaries about the team's history or technology.

Bottom Line

For brands looking to partner with a high-performing, globally recognized sports team, Mercedes-AMG PETRONAS F1 Team is a fantastic choice. For the team itself, focusing on even more interactive content and community-building initiatives could further boost their already impressive engagement and reach.