KaanPhod Music

Overview

KaanPhod Music is a dynamic Indian music creator shaking up the YouTube scene. With a massive following of over 9.5 million, they're bringing fresh Hindi music and TV program content to a huge audience. They're not just popular in India; they've carved out a spot in the top 99% of global creators, landing around the #209,996 spot worldwide. KaanPhod Music is a verified creator, signaling their established presence and reputation in the online music space.

Performance At A Glance

KaanPhod Music has a substantial fanbase, and they're growing at a steady pace! While their 7-day growth is flat, they've seen a 0.50% increase in the past month and a 0.53% jump over the last three, showing consistent, long-term growth. Their global ranking puts them in the top 99% of creators, and they're also killing it in India, ranking in the top 98% nationally. Their fans are pretty engaged, too, with an average engagement rate of 0.85%. Their CreatorDB score is a solid 92/100, indicating strong performance across various metrics.

What They Create

KaanPhod Music is all about music and TV programme content. They're active on YouTube with a mix of full-length videos and Shorts, plus they have a small presence on Instagram with posts and Reels. Looking at recent content, their "MTV Friendship Day Song | Yaar Tere" video absolutely blew up, racking up over a million views! On the other hand, their shorter form content like "Hum kahin nahi ja rahe; and honestly without us your feed would be boring 💅" garnered a lot less engagement. It seems their audience is really loving their music videos featuring Herosh, with several recent releases like "Rizz" and "Maahol" getting a lot of love. They seem to be focusing on showcasing emerging artists and their unique sounds.

Why They're Great & Where They Can Grow

KaanPhod Music is clearly excellent at discovering and promoting up-and-coming talent in the Hindi music scene. They're also doing a great job of building a strong YouTube presence with a diverse range of content. Finally, their high CreatorDB score proves they understand how to optimize their channel for engagement.

An interesting opportunity would be to lean into collaborative content with other creators in the music space. They could also experiment with more interactive content formats like Q&As or behind-the-scenes footage.

Bottom Line

For brands looking to tap into the Indian youth market through music, KaanPhod Music is a fantastic partner. They have a large, engaged audience and a knack for identifying trending sounds. For KaanPhod Music, doubling down on their successful music video formula and experimenting with more interactive content could really take them to the next level.