Dave Ramsey

Overview

Dave Ramsey is the name in personal finance, helping millions get out of debt and build wealth. With a massive following of over 10.9 million on Instagram, his down-to-earth advice and no-nonsense approach resonate with people from all walks of life. While he’s making waves on YouTube with long-form videos and Shorts, Instagram is where he really shines. Even with such a large following, his global ranking sits at #34,671, proving the power of niche content and a dedicated fanbase.

Performance At A Glance

Dave Ramsey's got a HUGE audience, and while his growth is steady rather than explosive (around 0.18% monthly growth), that's still a lot of new people discovering his message! He ranks in the top percentage worldwide, showing his influence. What's really impressive is his engagement rate of 1.43%. In a world of fleeting likes, that shows his fans are super engaged with his content. Plus, his CreatorDB score of 82/100 is excellent, meaning he's doing a lot right in terms of content quality and audience connection.

What They Create

Dave Ramsey’s content focuses on providing actionable advice and motivation for people looking to improve their financial lives. You'll find him dishing out wisdom on YouTube through longer videos and quick Shorts, but he's also active on Instagram with posts and Reels. He tackles tough money questions, often featuring real callers sharing their financial struggles. For example, a recent YouTube Short titled "This Is So Screwed Up It's Not Even Addressable," grabbed over 50,000 views by highlighting an extreme, yet relatable, financial dilemma. It's the combination of empathy and practical solutions that makes his content so compelling.

Why They're Great & Where They Can Grow

Dave Ramsey excels at simplifying complex financial concepts, building trust through his direct and honest approach, and creating content that is both informative and entertaining. An exciting opportunity would be to leverage Instagram more, creating more reels that highlight actionable tips and tricks for younger audiences. Another great idea would be to partner with smaller fin-fluencers to reach new demographics and cross-promote each other's content.

Bottom Line

For brands seeking a trusted voice in the personal finance space, Dave Ramsey is a fantastic partner. For Dave himself, continuing to experiment with short-form content and collaborations could unlock even greater reach and engagement.