TRT World

Overview

TRT World is a global news organization delivering news and current events with a unique perspective. Primarily operating on YouTube, they've built a massive following of over 15.6 million subscribers, making them a significant voice in international news. They aim to bring a different angle to stories, focusing on global issues and often covering perspectives that might be missed by mainstream Western media. Their dedication to diverse viewpoints has helped them carve a niche and reach a wide audience, landing them at rank #73,833 globally.

Performance At A Glance

TRT World has a huge audience, but their growth is steady rather than explosive. They're growing at about 0.22% per month, which translates to a solid, consistent increase in followers. Globally, they're in the top percentile, and are a leading news source in Turkey. Their average engagement rate is a healthy 4.27%, showing that their fans are super engaged with the content they put out. Their CreatorDB score is 65/100, indicating they have room to optimize their online presence and content strategy for even bigger impact.

What They Create

TRT World creates a mix of in-depth videos and shorter, more digestible YouTube Shorts. The majority of their content focuses on news and politics, covering everything from international relations to cultural events. For example, a recent video about the "Syrian army taking control of Deir Hafer" generated strong engagement with a 5.70% engagement rate, showing their audience is interested in in-depth coverage of specific geopolitical events. On the other hand, their short clip "Protester arrested after removing Iranian flag from London Embassy" garnered over 14,000 views, demonstrating the power of quick, reactive news updates in the short form video format. TRT World stands out by offering a non-Western lens on global happenings.

Why They're Great & Where They Can Grow

TRT World excels at providing a diverse perspective on global news, creating engaging video content, and building a large, loyal audience. They could explore opportunities to further optimize their YouTube Shorts strategy, focusing on creating shorter, snappier content that captures attention quickly. They could also experiment with more interactive content, like live Q&A sessions with their journalists, to further boost engagement and build a stronger community.

Bottom Line

TRT World is a valuable partner for brands looking to reach a globally-minded and engaged audience interested in news and current events. For TRT World, focusing on community engagement and optimizing their Shorts strategy could help them further expand their reach and impact.