Serena Art

Overview

Serena Art is a talented artist from South Korea, captivating almost 4 million followers across YouTube, Instagram, and TikTok with her accessible art tutorials and satisfying painting content. Her main stage is YouTube, where she shares easy-to-follow painting lessons, mesmerizing art ASMR, and creative DIY projects. While she's built a significant presence, currently ranking within the top 90% of creators globally (at #1,820,391), there's still potential to reach an even wider audience with her unique artistic style.

Performance At A Glance

Serena's audience is substantial, but recently her growth has been slightly negative, with a decrease of 0.05% over the past month. While this might sound alarming, it's a small dip and could be due to various factors. She's highly ranked in South Korea, placing in the top 92% of creators in the country. Her fans are pretty engaged, with an average engagement rate of 2.31% – that means they're liking, commenting, and sharing her art! Her CreatorDB score is 40/100, suggesting there's room to optimize her content and strategy to further boost her overall performance.

What They Create

Serena Art creates a delightful mix of art education and relaxing visual experiences. Her content primarily focuses on painting tutorials, particularly for beginners, covering everything from landscapes to flowers to abstract designs. She uses a variety of formats, including longer YouTube videos offering in-depth instruction, shorter YouTube Shorts and TikToks for quick inspiration, and the occasional Instagram post or reel. One recent video, "Trees of Day and Night｜Easy Acrylic Painting For Beginners (1483)｜Oddly Satisfying," showcases her talent for creating beautiful art that's also calming to watch. Another highlight, "Flowers Blooming In The Dark｜How To Scratch Art With Acrylic Paint & Crayon (1482)," demonstrates her willingness to experiment with different techniques and materials, keeping her content fresh and engaging.

Why They're Great & Where They Can Grow

Serena excels at making art accessible to everyone, regardless of their skill level. Her clear instructions and soothing style are definite strengths. She's also great at tapping into trending topics, like ASMR, to attract a wider audience. One exciting opportunity would be to collaborate with other art-focused creators, especially those with larger audiences. Another avenue to explore is expanding her content to include more interactive elements, like live Q&A sessions or art challenges.

Bottom Line

For brands, Serena Art offers a unique opportunity to connect with a dedicated audience interested in art and creativity. Her accessible style makes her a great fit for art supplies, DIY kits, or even lifestyle brands that value aesthetics. For Serena, focusing on consistent content uploads, engaging with her community more directly, and exploring collaborations could be the key to reigniting growth and reaching an even bigger audience.