Pitchfork

Overview

Pitchfork is the internet's go-to source for music reviews, news, and features, and they've built a massive following of nearly 3 million fans, especially on Instagram. They bring a critical yet passionate voice to the music world, covering everything from indie darlings to mainstream chart-toppers. They are in the top 99% of creators globally, ranking at #181,238, showing their influence and reach within the online landscape. Pitchfork has become synonymous with quality music journalism in the digital age.

Performance At A Glance

Pitchfork boasts a strong following and continues to expand their reach. While their growth rate is relatively steady, currently at 0.13% over the last 30 days, their huge existing audience means that even small percentage increases translate to a significant number of new followers. Globally, they're ranking in the top 99% of all creators, and within the USA, they're in the top 100%. Their fans are super engaged with their content, clocking in an average engagement rate of 2.26% on Instagram. CreatorDB gives them a solid score of 70/100, indicating a well-established and effective content strategy.

What They Create

Pitchfork delivers a mix of content, primarily focusing on music-related news, reviews, and interviews. They are active on both YouTube and Instagram, experimenting with different formats. Recent popular content includes their "Perfect 10" series on YouTube Shorts, where artists like Peaches and Julianna Barwick share their all-time favorite albums. Peaches' pick earned them almost 8,000 views and a 3.81% engagement rate, showing that short-form content with engaging personalities resonates well with their audience. Their content stands out due to its focus on in-depth analysis and the inclusion of diverse voices within the music scene.

Why They're Great & Where They Can Grow

Pitchfork excels at curating high-quality music content, featuring expert opinions, and spotlighting a range of artists. Their strong brand recognition and established reputation are major assets. They also do a great job of leveraging short-form video to highlight key opinions and insights. An exciting opportunity would be to expand their use of Instagram Reels to create behind-the-scenes content from interviews or events, offering a more personal and engaging experience for their audience.

Bottom Line

For brands looking to tap into a passionate music community, Pitchfork is a fantastic partner. For Pitchfork, continuing to experiment with different content formats, especially on Instagram Reels, could further boost engagement and attract new followers. Focusing on interactive content like polls or Q&As could also deepen their connection with their audience.