whatthechic

Overview

What The Chic is your go-to for a peek into a stylish, relatable life! Based in the USA, but creating content that resonates globally, this verified creator shares vlogs, how-to’s, and reels, mainly on YouTube, offering a blend of entertainment and lifestyle inspiration. While their content is primarily in English, they also use Spanish, expanding their reach. With over 8 million followers, What The Chic has built a significant audience, securing a spot in the top 98% of creators worldwide.

Performance At A Glance

Let's dive into the numbers! While What The Chic boasts a massive following of over 8 million, their growth has been slightly negative in recent months, showing a decrease of -0.24% over the last 30 days. They're ranked in the top 98% of creators globally and in the USA, and in the top 100% of English-speaking creators. Their fans are pretty engaged, with an average engagement rate of 3.24% across their content, meaning people are liking, commenting, and sharing! Their CreatorDB score is a solid 70/100, indicating a strong overall online presence.

What They Create

What The Chic's content is a mix of vlogs, how-to's, and lifestyle content across YouTube, Instagram, and TikTok. They are particularly strong on YouTube, with a large library of videos and shorts. Some recent content includes vlogs covering topics such as life updates, travel experiences, and holiday celebrations. For example, "El Año Nuevo más inesperado de mi vida - Vida en mis 30's│ What The Chic" shares an intimate look into their New Year's experience, generating over 75,000 views. What makes their content stand out is its relatability and authenticity, inviting viewers to follow along on their personal journey.

Why They're Great & Where They Can Grow

What The Chic excels at creating relatable lifestyle content, building a strong connection with their audience through vlogs and everyday life updates. They also do a great job of showcasing their personal experiences in an engaging way, making viewers feel like they're part of the journey.

To boost growth, they might consider experimenting with more collaborative content or focusing on trending topics within the beauty and lifestyle space. Implementing more SEO strategies, such as keyword research, can improve visibility and attract a broader audience.

Bottom Line

What The Chic is a strong creator with a large, engaged audience, making them a great partner for brands in the beauty, lifestyle, and travel sectors. To level up their game, focusing on strategic collaborations and optimizing content for search could help reignite growth and expand their reach.