CNA

Overview

CNA, a verified news and media powerhouse from Singapore, brings global and local news to over 4.4 million followers across YouTube and Instagram. While YouTube is their main stage, their ability to deliver breaking news and in-depth reports keeps them relevant in a fast-paced media landscape. Their global ranking of #78,834 shows the widespread reach of their content, making them a significant voice in international news.

Performance At A Glance

CNA is steadily expanding their audience, growing at a rate of 1.23% over the last month. While their global and country rankings indicate they're in the top tier, there's always room to climb higher. Their average engagement rate sits at 1.64%, meaning their fans are actively interacting with their content. Their CreatorDB score of 66/100 shows they're doing well, but also highlights opportunities to further optimize their content strategy. Overall, they're a strong player in the news and media space.

What They Create

CNA delivers a mix of news and political coverage through both short-form and long-form video content. They utilize YouTube videos and Shorts, as well as Instagram Reels to reach audiences. A recent YouTube Short covering a high-speed police chase in Singapore, resulting in the arrest of a 17-year-old driver under the influence, garnered over 16,000 views, demonstrating the audience interest in local crime stories. Their longer videos, such as the piece on Manila's jeepney artists, offer a deeper dive into cultural topics, showcasing a diverse range of content. What makes CNA stand out is their commitment to providing timely and reliable news from a Singaporean perspective.

Why They're Great & Where They Can Grow

CNA excels at delivering timely news, offering a Singaporean perspective on global events, and utilizing multiple formats like videos and shorts. An exciting opportunity would be to experiment with more interactive content like Q&As or live streams to boost engagement. They could also explore collaborations with other news outlets or personalities to reach new audiences and amplify their message.

Bottom Line

For brands looking to partner with a reputable news source, CNA offers a massive and engaged audience. For CNA, focusing on interactive content and strategic partnerships could be key to further growth and solidifying their position as a leading news provider.