Antena 3

Overview

Antena 3 is a major player in the Spanish-speaking media landscape, bringing the best of Spanish television to YouTube, Instagram, and TikTok. As a verified account with a massive following of over 11.6 million, they're a go-to source for entertainment, news, and behind-the-scenes glimpses of popular TV shows. Ranked in the top 99% globally and within Spain, Antena 3 is a true media powerhouse connecting with a vast audience eager for the latest in Spanish entertainment.

Performance At A Glance

Antena 3's audience is HUGE! They're growing at a solid pace, adding about 0.28% to their follower count each month. Their global and country rankings put them in the top 1% of content creators, showing their massive reach. Their fans are pretty engaged too, with an average engagement rate of 1.18% – that means people are actually watching and interacting with what they post. And with a CreatorDB score of 88/100, it's clear that Antena 3 is doing a lot right! This high score suggests strong performance across various metrics, indicating a well-managed and impactful online presence.

What They Create

Antena 3 primarily shares videos on YouTube, alongside a smaller number of YouTube Shorts and TikToks. Their content focuses on entertainment, including clips and interviews from their popular TV shows. For example, a recent video featuring Javier Rigau on "Las Entrevistas de Sonsoles" shows their conversational style. They also share fun moments from shows like "El Hormiguero" and "El Desafío", such as Eduardo Navarrete's promise to Pablo Motos. What makes their content stand out is that it offers a sneak peek into some of Spain's most-watched television programs, giving fans exclusive access and behind-the-scenes content.

Why They're Great & Where They Can Grow

Antena 3 excels at leveraging its existing TV content for online audiences, creating a strong sense of connection with their viewers. They're also really good at using different formats, like short clips, to capture attention. An exciting opportunity for them would be to create more content specifically for YouTube, Instagram, and TikTok, rather than just repurposing TV footage. They could also experiment with more interactive content, like Q&As with show stars.

Bottom Line

For brands looking to partner with a major media outlet in Spain, Antena 3 is a fantastic choice. To level up their game, Antena 3 could consider tailoring more content to each platform's unique audience and exploring interactive formats to boost engagement even further.