Karissa Pukas

Overview

Karissa Pukas is a Canadian content creator making waves (and vlogs!) primarily on YouTube. With nearly a million followers (965,000 to be exact), Karissa shares her life experiences, advice, and DIY projects with a dedicated audience. While she's in the top 97% of creators globally, ranking at #498,084, and a respected voice in the Canadian creator scene, there's always room to grow! Karissa's down-to-earth personality and relatable content are a real draw for viewers looking for authentic connection.

Performance At A Glance

Karissa's audience is sizable, but her growth has been slightly negative recently, decreasing around -0.07% over the last month. This isn't necessarily alarming, but it's worth keeping an eye on! Her global and country rankings are solid, showing she's a recognized creator. The good news? Her fans are pretty engaged, with an average engagement rate of 2.71%. This shows that when people do watch, they're liking, commenting, and connecting with the content. Her CreatorDB score is 55/100, which indicates there's potential to further optimize her content strategy.

What They Create

Karissa's content is a mix of lifestyle vlogs, DIY tutorials, and advice videos, sprinkled with personal moments from her life as a mom and partner. She's primarily active on YouTube, with a library of nearly 100 videos, and also shares snippets on Instagram through posts and Reels. A recent video, "Hello Again Stranger Friend," really resonated with viewers, boasting a high engagement rate of 6.65%. It seems her audience loves when she gets personal and shares her thoughts and feelings! On the other hand, a recent video titled "Every day is a Party over here 🎈🥳" garnered a very low engagement rate. This indicates that her audience may not be as interested in content that feels inauthentic or overly curated.

Why They're Great & Where They Can Grow

Karissa shines when she's being authentic and vulnerable, sharing relatable stories and practical advice. She's also great at tapping into trending topics and creating content around significant life events, like her birth vlogs. One exciting opportunity would be to lean more into short-form video on YouTube and Instagram, experimenting with trending sounds and challenges to boost visibility. Collaborating with other creators in the parenting or lifestyle space could also introduce her to new audiences.

Bottom Line

Karissa Pukas is a relatable creator with a solid foundation. Brands looking to partner with her should focus on collaborations that align with her authentic, down-to-earth style. For Karissa, focusing on consistent uploads, optimizing for YouTube search, and experimenting with different content formats could help reignite growth and further connect with her audience.