Rap Nation

Overview

Rap Nation is a powerhouse in the online music scene, specifically dominating the hip-hop compilation and remix world. With a massive following of over 3.4 million fans on YouTube, they've carved out a significant space for themselves, ranking in the top 99% of all channels globally and in the top 98% in the USA. They consistently deliver curated content that resonates with hip-hop enthusiasts, making them a go-to source for discovering new tracks and enjoying familiar favorites. Their focus on music and record label content makes them a unique hub for artists and fans alike.

Performance At A Glance

Rap Nation boasts a huge audience, with over 3.4 million followers across their platforms. While their growth has slowed slightly recently, they're still adding new fans every month. They rank incredibly well, landing in the top 99% of all YouTube channels globally and in the top 98% within the United States. Their fans are pretty engaged, too! They have an average engagement rate of almost 2%, which is solid. Their CreatorDB score is a strong 84 out of 100, showing that they’re doing a lot right in terms of content and audience connection.

What They Create

Rap Nation is all about music! They primarily focus on hip-hop content, delivering a mix of compilations, remixes, and individual tracks. Their main platform is YouTube, where they've uploaded hundreds of videos and shorts. Recently, they shared "Marlon picked the right song to address the drama 😭," a short that gained over 9,000 views, showing the appeal of timely and relatable content. They also upload full music videos from various artists, like Tory Lanez and Dave, giving their audience a constant stream of fresh hip-hop sounds. They have a smaller presence on Instagram, with a few posts and reels, but YouTube is definitely where they shine. Their content stands out because it's a curated selection of what's hot in the hip-hop world, making it easy for fans to discover new artists and tracks.

Why They're Great & Where They Can Grow

Rap Nation excels at curating popular hip-hop music, building a large subscriber base, and maintaining a consistent presence on YouTube. One exciting opportunity would be to leverage their Instagram presence more strategically. Posting engaging snippets of their YouTube content and creating interactive stories could drive more traffic to their main platform. Also, consider doing more collaborations with up-and-coming artists to further boost discovery and engagement.

Bottom Line

For brands looking to tap into the hip-hop audience, Rap Nation is a valuable partner. Creators, consider focusing on higher-impact content like shorts to boost engagement and drive views to your core video content.