Sara and Naya I سارة و نايا

Overview

Sara and Naya, known as سارة و نايا on YouTube, Instagram, and TikTok, are capturing hearts with their family-friendly content. Based in Sweden and creating content in Arabic, they offer a unique blend of cultural insights and relatable family moments. While their primary platform is YouTube, they smartly utilize Shorts and Reels to connect with their massive audience of almost 4 million followers. Their content is clearly resonating, placing them in the top 3% of creators globally!

Performance At A Glance

Sara and Naya are definitely making waves! They're growing at a solid pace, adding around 1% more followers each month. Over the last 90 days, their follower count jumped by over 4%! Their global ranking puts them in the top 3% of all creators, and they are a top creator in Sweden. Their fans are super engaged with their content, with an average engagement rate of 0.85%. Plus, their CreatorDB score is a fantastic 93/100, which means they're doing almost everything right!

What They Create

Sara and Naya create a delightful mix of content, primarily focused on People & Blogs, but with a dash of Film & Animation thrown in. They're also dabbling in Reel creation. Their YouTube channel features both longer videos and Shorts, and they're active on Instagram and TikTok too. Their recent Shorts are centered around fun family moments. For example, "احزر الشيء الصح مع بنتي!!🥲 #shorts" (Guess the right thing with my daughter!!🥲 #shorts) offers a lighthearted peek into their family dynamic, while "وزعنا هدايا 😍#shorts" (We gave out gifts 😍#shorts) shares a heartwarming moment. What makes their content stand out is the genuine connection they have with their audience and the relatable family scenarios they portray.

Why They're Great & Where They Can Grow

Sara and Naya excel at creating engaging and relatable family content, especially in the Shorts format. Their use of Arabic language and Swedish setting provides a unique cultural angle. They're also great at consistently posting new content. An exciting opportunity for them would be to collaborate with other family-focused creators to reach new audiences. They could also explore expanding their gaming content, given their existing audience’s interest in gaming topics like Call of Duty.

Bottom Line

For brands looking to connect with a large, engaged Arabic-speaking audience, Sara and Naya are a fantastic choice. For Sara and Naya themselves, focusing on consistent uploads of high-quality Shorts and exploring potential collaborations could significantly boost their growth.