Overview

SailGP is where high-speed sailing meets cutting-edge technology. This official organization captures the thrill of aquatic sports, offering a unique peek into the world of competitive sailing. With over 2 million followers across YouTube, Instagram, and TikTok, primarily on their main platform, YouTube, SailGP brings the drama of nature and marine travel right to your screen. Currently ranking in the top 97% globally at #602,171, SailGP offers a niche yet captivating experience for sailing enthusiasts and sports fans alike.

Performance At A Glance

SailGP's audience is growing steadily, with a 1.68% increase in followers over the last 30 days. Over the last 90 days, their follower growth increased more dramatically at 14.69%. While their global rank puts them in the top 97% of creators, their engagement rate of 3.83% shows their fans are super engaged with the content. Their CreatorDB score of 66/100 indicates solid performance, but there's always room to climb higher!

What They Create

SailGP delivers a mix of adrenaline-pumping videos and quick-hit shorts. Their YouTube channel is packed with race highlights, behind-the-scenes footage, and event wrap-ups. They sprinkle in longer form videos, like "Weekend Highlights // Oracle Perth Sail Grand Prix presented by KPMG 🇦🇺" that gives viewers a recap of the weekend. On the other hand, the short form content grabs attention with quick clips, like "3 F50s ➡️ 1 Corner! 🤯 #SailGP #sailing #racing" which provides a high-impact moment from a race. The blend of high-quality visuals, heart-stopping moments, and expert commentary really makes SailGP's content stand out.

Why They're Great & Where They Can Grow

SailGP excels at capturing the excitement of sailing, creating engaging short-form content, and providing a behind-the-scenes look at the sport. A great opportunity for SailGP would be to collaborate with individual athletes or teams to create deeper, more personal stories. They could also explore interactive content, like polls or Q&A sessions, to further boost engagement.

Bottom Line

For brands looking to partner with a unique sports organization, SailGP offers access to a highly engaged audience. SailGP could level up their game by experimenting with more interactive content formats and by focusing on the personalities behind the sport to further connect with viewers.