Overview

Magic: The Gathering – it's more than just a card game; it's a cultural phenomenon! This verified account brings the vibrant world of MTG to life for over 1.3 million followers, primarily on Instagram, though they also sprinkle their magic on YouTube. Ranking within the top 2% of all Instagram accounts globally, and top 2% in the US, they're not just playing the game, they're winning at social media too. With a knack for captivating content, they connect with fans through sneak peeks, artist spotlights, and a whole lot of MTG fun.

Performance At A Glance

This account is on a steady climb! They're growing at a rate of almost 2% each month, showing consistent appeal. Their global and country rankings put them in the top 2% of Instagram accounts, which is seriously impressive. More importantly, their fans are super engaged with their content, boasting an average engagement rate of 3.33%. That's a solid number indicating a highly active and interested audience. Their CreatorDB score of 99/100? That basically means they're crushing it – they know how to create content that resonates!

What They Create

They're all about bringing the world of Magic: The Gathering to life through a variety of content. You'll find everything from short, punchy YouTube Shorts and videos to eye-catching Instagram posts and Reels. Recent content focuses on the new MTG Lorwyn set, with glimpses into the art and artists behind the cards. For example, their short shouting out "Squenthusiasts and Craggros" received over 103,000 views, proving their ability to tap into the game's dedicated fanbase. Another series of shorts featuring artists like Paolo Parente and Iris Compiet brings a unique behind-the-scenes perspective to the set. Their content stands out because it's not just about the game itself; it's about the art, the community, and the culture surrounding Magic.

Why They're Great & Where They Can Grow

They're really good at leveraging short-form video to showcase the visual appeal of MTG, engaging their audience with behind-the-scenes content, and tapping into the community's unique culture. One exciting opportunity would be to create more interactive content, like polls or Q&A sessions with MTG personalities. They could also explore longer-form content on YouTube, diving deeper into strategy, lore, or card reviews.

Bottom Line

For brands wanting to reach a passionate and engaged audience, Magic: The Gathering's Instagram is a goldmine. For the MTG content creators themselves, keep experimenting with different content formats and interactive elements to further amplify that community connection.