HMD

Overview

Meet HMD, a tech enthusiast and content creator from Finland making waves on YouTube and Instagram! With over 1.6 million followers, HMD focuses on all things Science & Technology, particularly audio, and product reviews. While verified and well-established, HMD's content offers a unique perspective, especially within the audio tech niche. Currently, HMD ranks among the top 2% of creators globally, landing at #300,462 worldwide and #50 in Finland. This makes HMD a notable figure in the tech space.

Performance At A Glance

HMD has a substantial following of over 1.6 million, but growth has been slightly negative recently, with a dip of -0.18% in the last 30 days. While this might seem concerning, it's a good opportunity to re-evaluate content strategy. HMD's global and country rankings, placing them in the top 2%, are still impressive. Their fans are pretty engaged, with an average engagement rate of 1.35%. CreatorDB gives HMD a score of 68/100, indicating a solid foundation with room for improvement. This score reflects a good overall performance across different metrics, but also highlights areas where strategic adjustments could boost their impact.

What They Create

HMD's content spans both YouTube and Instagram, featuring a mix of long-form videos and engaging shorts. They delve into Science & Technology, often focusing on audio-related topics and product reviews. A recent video, "HMD Touch 4G Unboxing Video," garnered nearly 4,000 views and a strong 6.16% engagement rate, demonstrating the audience's interest in their product-focused content. Their shorts, while having lower views, maintain a decent engagement rate, especially those teasing future content or offering quick insights. The content stands out because of its focus on a niche area within tech, providing valuable information for audio enthusiasts and tech consumers.

Why They're Great & Where They Can Grow

HMD excels at:

• Niche Expertise: Their focus on audio tech sets them apart.
• Product Reviews: They provide practical insights for consumers.
• Consistent Content: Regularly posting videos and shorts.

Exciting opportunities for growth include:

• Collaborations: Partnering with other tech creators to reach new audiences.
• Interactive Content: Q&A sessions, live streams, or polls to boost engagement.

Bottom Line

For brands looking to connect with tech-savvy consumers, HMD offers a targeted and engaged audience. For HMD, focusing on collaborations and interactive content could be the key to reversing the slight dip in growth and further solidifying their position as a leading voice in audio tech.