Maangchi

Overview

Meet Maangchi, the internet's favorite Korean mom! With over 8 million followers on YouTube, she’s not just sharing recipes; she’s spreading Korean culture and warmth, one delicious dish at a time. Maangchi's infectious enthusiasm and clear instructions have made her a global sensation, teaching viewers how to cook everything from kimchi to Korean BBQ. While her channel ranks within the top 99% globally, her genuine personality is what truly sets her apart.

Performance At A Glance

Maangchi has a huge and loyal following, but like many creators, her channel has seen a slight dip in growth recently. While her 7-day growth is holding steady, she experienced a -0.01% dip in the last 30 days, but has seen a slight growth of 0.13% over the last 90 days. She's still ranking in the top 99% of channels globally and within the US, which is impressive! Her fans are super engaged with her content, too, with an average engagement rate of 3.84%. CreatorDB gives her a score of 81/100, meaning she's doing a great job overall in terms of content quality and audience interaction.

What They Create

Maangchi’s YouTube channel is a treasure trove of Korean culinary delights! She makes everything from full-length cooking videos to quick and tasty YouTube Shorts. And while YouTube is her main stage, she also shares snippets of her life and food adventures on Instagram and TikTok. Recently, her video on "Bulgogi jeongol" gained over 130,000 views, showcasing a delicious Korean hot pot. Her YouTube shorts also perform well, with a recent "Korean spicy beef and vegetable soup!" garnering over 200,000 views! What makes her content stand out is her personality – she's like having your own Korean grandma guiding you through each recipe.

Why They're Great & Where They Can Grow

Maangchi is amazing at connecting with her audience on a personal level. Her clear instructions make Korean cooking accessible to everyone, and her warm personality shines through in every video. She’s also great at staying consistent with her uploads.

An exciting opportunity for Maangchi could be to explore more collaborations with other food creators or chefs, potentially introducing her audience to new cuisines or cooking techniques. She could also explore a premium membership for her channel with exclusive recipes.

Bottom Line

For brands, Maangchi is a fantastic partner if you want to reach a highly engaged audience interested in food, culture, and home cooking. For Maangchi herself, staying consistent with her content and exploring collaborations could help her continue to grow and reach even more fans!