Me Poupe!

Overview

Meet Me Poupe!, the Brazilian financial guru making waves on YouTube and Instagram! With a massive following of over 8.8 million, she’s on a mission to empower people with financial literacy, speaking directly to a Portuguese-speaking audience. Ranked in the top 100% of creators globally, within Brazil, and among Portuguese-language channels, Me Poupe! is a force to be reckoned with, turning complex financial concepts into engaging and accessible content.

Performance At A Glance

Me Poupe! boasts a substantial and dedicated audience. While their 30-day growth is a solid 0.17%, they experienced a slight dip (-0.01%) in the last 7 days, indicating possible areas for content diversification. They rank incredibly well at #270 in Brazil and #237 for Portuguese content. What's truly impressive is their engagement rate of 5.23% – that means their fans are super engaged with their content! Their CreatorDB score of 88/100 reflects their strong overall performance and influence in the financial education space.

What They Create

Me Poupe! serves up a delightful mix of YouTube videos and Shorts, along with Instagram posts and Reels. The content primarily falls under the categories of Education, People & Blogs, and Reel creator. Recent content explores topics like eliminating bad habits to make money, travel hacking, and the benefits of premium credit cards. For example, the video "ELIMINE ESSES 8 HÁBITOS DO SEU 2026 E FAÇA DINHEIRO!" grabbed attention with a 13.40% engagement rate, showing the audience's appetite for practical financial advice. What makes Me Poupe! stand out is her ability to simplify complex financial topics and make them relatable and actionable for her audience.

Why They're Great & Where They Can Grow

Me Poupe! excels at simplifying financial concepts, building a loyal community through engaging content, and leveraging multiple platforms to reach a wider audience. Some exciting opportunities to explore include deeper dives into specific investment strategies or tailored content for different life stages (e.g., young adults, families, retirees).

Bottom Line

For brands looking to connect with a highly engaged Brazilian audience interested in financial well-being, Me Poupe! is a fantastic partner. For Me Poupe! herself, experimenting with interactive formats like Q&A sessions or live streams could further boost engagement and solidify her position as a trusted financial advisor.