Loudwire

Overview

Loudwire is the go-to online destination for everything rock and metal! With a massive following of over 3 million fans primarily on YouTube, Loudwire brings you the latest news, exclusive interviews, and passionate commentary from the heart of the music scene. They're a verified source for all things heavy, ranking among the top creators in the world, specifically at #130,454 globally, making them a significant voice in the music community. If you're looking for a pulse on what's happening in rock and metal, Loudwire is where you need to be.

Performance At A Glance

While Loudwire boasts a huge audience, their growth has seen a slight dip recently, with a -0.02% decrease in followers over the past month. However, their 90-day growth shows a positive trend. In terms of rankings, they are still in the top 1% of creators in the USA, showcasing their strong presence in the American market. Their fans are pretty engaged, with an average engagement rate of 3.28% across their content. CreatorDB gives them a score of 39/100, suggesting there's room to optimize their content strategy for even greater impact.

What They Create

Loudwire delivers a diverse mix of content, from in-depth interviews with rock legends to breaking news and opinion pieces on current events in the music world. They primarily utilize YouTube with both standard videos and Shorts, and occasionally post Reels on Instagram. Recent videos like "Your Favorite Singers' Favorite Singers" (50k+ views) dive into interesting music trivia, while quick Shorts like "Zakk Wylde Tells an Ozzy Drinking Story" (66k+ views) provide easily digestible entertainment. Loudwire's content stands out because it blends insightful journalism with genuine fan enthusiasm.

Why They're Great & Where They Can Grow

Loudwire excels at delivering timely news, securing engaging celebrity interviews, and fostering a strong sense of community around rock and metal. They have a knack for creating content that resonates with both die-hard fans and casual listeners. An exciting opportunity for Loudwire could be to experiment more with live streams and interactive Q&A sessions to further engage with their dedicated audience. Also, pushing their Instagram presence with more frequent and creative reels could attract a new segment of viewers.

Bottom Line

For brands looking to connect with passionate rock and metal fans, Loudwire is a fantastic partner. For Loudwire, focusing on boosting engagement through interactive formats and diversifying content across platforms could take them to the next level.