AsianCrush

Overview

AsianCrush is your go-to spot for a curated selection of Asian entertainment! Think of them as your personal guide to movies and shows from across Asia, delivering bite-sized clips and full-length features. While their YouTube channel is the main hub, they're also spreading the love on Instagram and TikTok. With a solid fanbase of over 3.6 million followers, AsianCrush is making waves, currently ranking in the top 87% of all channels globally and top 86% in the US. They bring a unique flavor to the entertainment space, connecting audiences with diverse stories and captivating visuals.

Performance At A Glance

AsianCrush boasts a sizable audience, but their growth is currently slow and steady. While they've seen a 0.27% increase in followers over the past month, the past week has been relatively flat. Their global and US rankings are respectable, but there's definitely room to climb higher! Their fans are pretty engaged, with an average engagement rate of 1.13%. This means people are liking, commenting, and sharing their content. CreatorDB gives them a score of 58/100, indicating there's potential to further optimize their content strategy and boost overall performance.

What They Create

AsianCrush serves up a delicious mix of entertainment content. On YouTube, you'll find a treasure trove of videos and Shorts, showcasing clips from movies and shows. They're also experimenting with shorter formats on Instagram and TikTok. Recently, their Shorts have been performing well, like the "Find the compliment challenge! #womenwhoflirt" which racked up over 7,000 views. They excel at creating engaging snippets that entice viewers to discover full-length content. Their content stands out by bringing Asian cinema and television to a wider audience, highlighting the diverse range of stories and talent.

Why They're Great & Where They Can Grow

AsianCrush shines at curating compelling clips that capture the essence of Asian films and shows. They’re also adept at using trending sounds and hashtags to increase visibility, as seen in their recent Shorts. A great opportunity would be to increase their presence on TikTok and Instagram. Creating more content specifically tailored to those platforms, and engaging with that audience, could significantly boost their overall reach.

Bottom Line

For brands looking to tap into a diverse and engaged audience interested in Asian entertainment, AsianCrush is a solid partner. And for AsianCrush, doubling down on platform-specific content and experimenting with longer-form videos on YouTube could unlock even greater success!