Overview

Meet HIRO BEAUTY CHANNEL, a Japanese beauty guru captivating a global audience with their expertise in skincare, makeup, and DIY beauty hacks. Verified across YouTube, Instagram, and TikTok, Hiro’s main stage is undoubtedly YouTube, where they’ve cultivated a strong following of over 3.1 million beauty enthusiasts. While their global ranking sits in the top 97% at #528,610, Hiro's unique blend of Japanese beauty secrets and engaging tutorials sets them apart in the crowded beauty space. They are a trusted voice for anyone seeking authentic and effective beauty advice.

Performance At A Glance

Hiro Beauty Channel is seeing fantastic growth! They're growing at a solid pace, with a 4.62% increase in followers over the last 30 days. Hiro's fans are super engaged with their content, achieving an average engagement rate of 1.84%. This means people aren’t just watching; they’re liking, commenting, and sharing! According to CreatorDB, they score a whopping 91 out of 100 – that's a fantastic rating, indicating a strong online presence and effective content strategy.

What They Create

Hiro creates a diverse range of content centered around the world of beauty. You'll find everything from detailed skincare routines and makeup tutorials to fun DIY projects and entertaining clips. They expertly use a mix of long-form YouTube videos, engaging YouTube Shorts, and visually appealing Instagram posts and Reels, plus shorter content on TikTok. Recently, Hiro released a video "[2025 Best Skincare] Carefully Selected Masterpieces You'll Want to Use for the Rest of Your Life...", racking up over 123,000 views and demonstrating their ability to curate popular, high-quality product recommendations. Another highlight is their short "[43歳アンドロジナス・小田切ヒロの仕事終わりの超リアルなナイトルーティン🌙]", a peek into their nighttime routine that resonated with viewers, earning over 103,000 views. The use of both English and Japanese in their content and titles broadens their reach.

Why They're Great & Where They Can Grow

Hiro excels at creating high-quality, informative beauty content that resonates with a global audience. Their strength lies in their authenticity, their ability to break down complex beauty techniques into easy-to-follow tutorials, and their willingness to share personal routines and recommendations.

To further elevate their channel, Hiro could explore collaborations with other international beauty influencers or brands to tap into new audiences. Another opportunity lies in leveraging their expertise to create and sell their own line of beauty products, solidifying their brand and establishing an additional revenue stream.

Bottom Line

For brands, HIRO BEAUTY CHANNEL offers a fantastic opportunity to connect with a highly engaged audience interested in authentic beauty advice and product recommendations. For Hiro, continuing to experiment with different content formats and collaborations will only amplify their reach and solidify their position as a leading voice in the beauty industry.