MotoGP™

Overview

MotoGP™ is the official social media voice of the premier motorcycle racing World Championship, bringing the thrill of the track directly to fans worldwide. With a massive following of over 29.4 million across Instagram, YouTube, and TikTok, they deliver adrenaline-pumping highlights, behind-the-scenes glimpses, and exclusive rider content. While ranked #33,018 globally, their content keeps fans revved up with insider access to the fast-paced world of MotoGP. They are a key player in the sports entertainment landscape, offering brands a high-octane platform to reach a passionate audience.

Performance At A Glance

MotoGP™ boasts a huge audience, but recent growth has been a bit sluggish, showing a slight dip over the last month. However, looking back over the last 90 days, they've seen a positive growth of 1.10%, suggesting they are still attracting new fans. Globally, they rank in the top percentage of creators, but there's room to climb even higher. Their fans are super engaged, with an average engagement rate of 4.01%, which is impressive considering their large follower count. Their CreatorDB score of 86/100 indicates that they're doing a great job creating quality content and connecting with their audience.

What They Create

MotoGP™ serves up a diverse mix of content to keep fans hooked. You'll find everything from high-octane race highlights and official announcements to entertaining clips featuring riders and teams. They leverage YouTube for longer videos and shorts, Instagram for posts and reels, and TikTok for quick, shareable content. Recently, their "Toprak reacts to his old Instagram posts! 📲🔙" short generated significant buzz with over 16,000 views, offering a fun, personal glimpse into a rider's life. Another popular short, "Night routine talk with Jorge Martin 💤," gave fans another entertaining and relatable view of the riders' lives. MotoGP's content stands out by blending the excitement of racing with engaging, behind-the-scenes access.

Why They're Great & Where They Can Grow

MotoGP™ excels at delivering high-quality race highlights, leveraging their official status for exclusive access, and creating engaging short-form content featuring popular riders. An exciting opportunity would be to explore more interactive content like Q&As with riders or live streams during race weekends. They could also create content tailored to specific platforms, like more in-depth analysis videos for YouTube or trending sound-based content for TikTok.

Bottom Line

For brands, MotoGP™ offers a direct line to a highly engaged audience of motorsport enthusiasts. For MotoGP™ themselves, focusing on platform-specific content and boosting interactive elements could help them further fuel their fanbase and accelerate growth.