KathleenLights

Overview

KathleenLights is a major name in the beauty and lifestyle space, a true OG YouTuber with a dedicated following of over 6.1 million fans! Known for her down-to-earth personality, genuine reviews, and relatable vlogs, Kathleen has built a loyal community. While she ranks within the top 100% of creators globally (at #49,841), her influence and connection with her audience are undeniable. She brings a unique blend of expertise and approachability to her content.

Performance At A Glance

Kathleen's audience is huge, but her growth has slowed slightly recently, showing a small decrease over the last month. Globally, she's a well-established creator, but there's room to climb even higher! Her fans are super engaged with her content, averaging an engagement rate of 3.06% – that's a solid connection. Her CreatorDB score of 67/100 indicates good overall performance, suggesting she's doing a lot right, but there's always room for improvement and optimization.

What They Create

Kathleen creates a diverse range of content focused on beauty, lifestyle, and personal vlogs. You'll find everything from detailed makeup and skincare tutorials to honest product reviews and glimpses into her daily life. She primarily focuses on YouTube videos, but also uses YouTube Shorts and Instagram posts and reels to connect with her audience. A recent video, "EAT WITH ME! Life Update, Work, Books + Anxiety," racked up over 115,000 views, showing how much her audience appreciates her personal and relatable content. She also gave a sneak peek at future changes to her nail polish brand, Lights Lacquer, in a YouTube Short, generating buzz and excitement among her fans. Her strength is her authenticity and how she weaves personal stories into her beauty content.

Why They're Great & Where They Can Grow

Kathleen excels at building genuine connections with her audience, providing honest reviews, and creating relatable lifestyle content. Her expertise in beauty and her down-to-earth personality are a winning combination. One exciting opportunity would be to explore more collaborations with other creators in complementary niches like fashion or home decor. She could also experiment with longer-form content on platforms like podcasts or live streams to deepen audience engagement.

Bottom Line

For brands, KathleenLights offers access to a highly engaged and loyal audience genuinely interested in beauty and lifestyle products. For Kathleen, focusing on diversifying content formats and exploring more collaborations could help reignite growth and further solidify her position in the creator space.