Cyndi Lauper

Overview

Cyndi Lauper, the iconic singer, songwriter, and actress, continues to captivate audiences with her unique voice and vibrant personality. Boasting over 5.4 million followers across YouTube and Instagram, Cyndi’s presence is strongest on YouTube, where she shares music videos, behind-the-scenes glimpses, and engaging content that resonates with fans old and new. While her global ranking is within the top 100% at #59,884, her enduring appeal and distinctive brand keep her relevant in the ever-evolving digital landscape.

Performance At A Glance

Cyndi Lauper's audience is substantial and steadily growing! She's seeing a healthy 1.21% growth rate over the last 30 days, showing she's still attracting new fans. While ranked in the top 100% globally and within the USA at #5,386, what’s truly impressive is how engaged her fans are. With an average engagement rate of 4.85%, her fans are super engaged with her content, liking, commenting, and sharing her posts. Her CreatorDB score of 81/100 signals a strong overall performance and a solid foundation for continued success.

What They Create

Cyndi Lauper's content primarily revolves around her music, featuring official music videos, live performances, and behind-the-scenes snippets. She utilizes both longer-form YouTube videos and shorter, more casual Instagram posts and Reels. Recently, her post "Hope 🙏💕," a video, garnered over 11,000 views and an impressive 10.89% engagement rate, demonstrating the power of positive and uplifting content. Another post highlighting the enhanced audio version of "We Are The World" also performed well, showcasing the enduring appeal of her classic collaborations. What makes Cyndi's content stand out is her authenticity and willingness to connect with fans on a personal level.

Why They're Great & Where They Can Grow

Cyndi excels at leveraging her existing fanbase and established catalog. Her strengths lie in her iconic brand, strong engagement rates, and consistent content output. A great opportunity for her could be to collaborate with younger artists on remixes or covers of her classic hits, introducing her music to a new generation. Another area could be behind-the-scenes content or "story time" videos on the making of some of her biggest hits.

Bottom Line

For brands, Cyndi Lauper offers a unique opportunity to partner with a music legend with a dedicated and engaged fanbase. For Cyndi, focusing on collaborations and behind-the-scenes content could be a great way to further boost engagement and reach new audiences.