Secrets and Colors by Miriam Llantada

Overview

Meet Miriam Llantada, the brains behind "Secrets and Colors," a YouTube and Instagram channel dedicated to all things beauty and skincare. Miriam's based in Spain and speaks English, offering a unique blend of European skincare insights with accessible tutorials for a global audience. With a verified channel and a following of almost half a million (480,000!), she's built a dedicated community around her how-to guides and honest reviews. While her global ranking sits around #1,507,712, her passion shines through her content and makes her a valuable voice in the online beauty world.

Performance At A Glance

Miriam's got a solid fanbase, and while her growth is steady rather than explosive, she's consistently adding new followers. Over the last 30 days, she's seen a growth of 0.20%, with a cumulative growth of 0.62% in the last 90 days. Her fans are super engaged with her content, boasting an impressive average engagement rate of 8.75%! This means people aren't just watching, they're liking, commenting, and actively participating. CreatorDB gives her a score of 74/100, showing she's doing a lot right, but there's always room to improve!

What They Create

Miriam dives deep into the world of beauty and skincare, creating how-to videos, reviews, and tutorials. You'll find everything from analyzing micellar water to revealing her favorite clean concealers. For example, her video "The best CLEAN CONCEALERS I've ever tried" has garnered over 13,000 views, proving her audience is interested in her trusted recommendations. She also creates content about skincare mistakes and how to transform yourself, showing a wide range of content. While most of her content is long-form YouTube videos, she has experimented with YouTube Shorts as well, which could be a great avenue to explore. Her content stands out because of her clear explanations, honest opinions, and focus on clean beauty.

Why They're Great & Where They Can Grow

Miriam excels at creating engaging tutorials, providing honest reviews, and fostering a strong connection with her audience. She's also great at tackling trending topics in the beauty sphere. An exciting opportunity for her would be to collaborate with other beauty creators, especially those with a similar focus on clean beauty. Short-form content could also be a great way to reach new audiences and highlight quick tips and tricks.

Bottom Line

For brands looking for a genuine and engaged influencer in the clean beauty space, Miriam Llantada is a fantastic choice. For Miriam, focusing on collaborations and experimenting with short-form content could be the keys to unlocking even greater growth and expanding her already loyal fanbase.