Overview

SABC News is a major news source bringing South Africa to the world, and the world to South Africa! With a strong presence on YouTube, they deliver news and current events coverage in English. Their YouTube channel, boasting over 3.3 million followers, is a go-to destination for staying informed. While their global ranking sits around #492,056, placing them in the top 97% of creators, their influence is particularly strong within South Africa, ranking them among the top 95% of channels in the country.

Performance At A Glance

SABC News has a massive audience and they're steadily growing! They're adding followers all the time, with a 0.59% growth in the last 30 days and a more impressive 3.79% jump over the last 90 days. While they rank well globally and within South Africa, there's room to climb even higher. Their average engagement rate is around 0.07%, meaning there's potential to get even more interaction from their viewers. Their CreatorDB score is 39/100, suggesting there's opportunity to optimize their content strategy for greater impact.

What They Create

SABC News keeps its audience informed with a mix of content primarily focused on News & Politics. You'll find everything from in-depth news reports and discussions on the economy and current events to coverage of culture and society. They primarily use video format through YouTube with 454 videos and 2 YouTube Shorts. They also have a presence on Instagram with 14 posts and 12 reels. Looking at recent content, their "SA Weather Report | 19 January 2026" clip, with 637 views, gives viewers quick, essential updates. Another recent video, "SABCNews AM Headlines @06H00 | 19 January 2026" had 635 views, providing a concise summary of the day's top stories. SABC News stands out by providing easily digestible and up-to-date information.

Why They're Great & Where They Can Grow

SABC News excels at delivering timely news updates, covering a wide range of topics, and maintaining a consistent presence. Exciting opportunities could involve experimenting more with short-form content (like Reels and Shorts) to grab attention quickly. Also, focusing on boosting engagement rates through interactive polls, Q&As, or behind-the-scenes content would strengthen their connection with their audience.

Bottom Line

For brands seeking to reach a large South African audience interested in news and current affairs, SABC News is a solid partner. SABC News could level up by optimizing their content for higher engagement and diving deeper into the world of short-form video.