Би-2

Overview

Би-2 is a verified, Russian-language musical powerhouse based in the USA, captivating audiences with their signature blend of rock and artistry. Primarily known for their presence on YouTube, where they boast over 2.19 million subscribers, they've carved a significant space for themselves in the music scene. Their global ranking places them in the top 3% of creators worldwide, showing a substantial reach and influence. Би-2 offers a unique experience blending music, film, and animation, making them more than just a band - they're storytellers.

Performance At A Glance

Би-2's audience is seriously impressive, and they're growing steadily! While their overall growth rate is a healthy 0.41%, even a smaller percentage translates to a lot of new fans when you already have over two million! They're ranked in the top 2% of creators in the USA, and their Russian-language content also performs exceptionally well. Their fans are super engaged with their content, with an average engagement rate of 3.66% – that's a strong signal that people are really connecting with what they're putting out. Their CreatorDB score is a whopping 96/100, indicating a high level of overall performance and impact.

What They Create

Би-2 serves up a rich mix of content, primarily focusing on music videos, live performances, and behind-the-scenes glimpses into their creative process. They’re active across YouTube (both regular videos and Shorts), Instagram (posts and Reels), and TikTok. One of their recent highlights is "Би-2 feat. Монеточка – Мой рок-н-ролл (Live 2026)," which has garnered over a million views, showcasing their collaborative spirit and futuristic live performance style. Another notable video, simply titled "💔🎻 #лёваби2 #шураби2 #би2," offers a more intimate, emotional look at the band, and has a notably high engagement rate. What really makes their content stand out is the high production value, the emotional depth of their music, and their willingness to experiment with different formats.

Why They're Great & Where They Can Grow

Би-2 excels at creating high-quality music videos, fostering strong collaborations with other artists (like Монеточка), and maintaining a consistent presence across multiple platforms. They also have a knack for creating content that resonates emotionally with their audience. A potential avenue for growth could be exploring more interactive content, like Q&A sessions with fans or behind-the-scenes livestreams. Another opportunity would be to leverage their TikTok presence further, focusing on trending sounds and challenges to reach a wider audience.

Bottom Line

For brands, Би-2 offers access to a highly engaged and loyal audience, particularly within the Russian-speaking community. For Би-2 themselves, consistently experimenting with new formats and leaning into the strengths of each platform can further amplify their reach and impact.