Bleacher Report

Overview

Bleacher Report (BR) is your go-to source for all things sports, delivering the latest news, highlights, and interviews straight to your feed! Verified and boasting a massive following of over 27 million on Instagram (their main stomping ground), BR keeps fans connected to the games they love. While they're ranked #29,679 globally, their real strength lies in delivering quick, engaging content that resonates with a huge audience. They're not just reporting; they're sparking conversations and fueling the passion of sports fans everywhere.

Performance At A Glance

Bleacher Report has a HUGE following, but their growth is currently steady at around 0.02% week-over-week and month-over-month. While that seems small, remember we're talking about millions of followers! They're in the top percentage globally, within the US, and amongst English-speaking creators, which is impressive. Their fans are super engaged with their content, with an average engagement rate of 2.10%. CreatorDB gives them a score of 77/100, meaning they're doing a great job overall, but there's still room to level up!

What They Create

BR serves up a delicious mix of content, focusing on broadcasting, media production, and of course, all things sports. They primarily use YouTube videos and Shorts, along with the occasional Instagram post. Recent Shorts covering the NFL playoffs have been particularly popular. For example, the short about Josh Allen's emotions after a playoff loss racked up over 179,000 views! BR excels at capturing those raw, emotional moments and delivering them in bite-sized, easily shareable formats. They’re masters of the highlight reel and quick news update, keeping their audience in the loop on all the crucial plays and reactions.

Why They're Great & Where They Can Grow

BR is fantastic at leveraging timely sports news, creating engaging short-form content, and sparking conversation around major sporting events. They are also very good at capturing emotional moments and sharing those with their audience. An exciting opportunity for BR could be to experiment more with interactive content like polls, quizzes, or Q&As with athletes, particularly on Instagram where they have a large audience. They could also explore more behind-the-scenes content to give fans a deeper connection.

Bottom Line

For brands looking to reach a massive and highly engaged sports audience, Bleacher Report is a slam dunk. For BR, focusing on increasing content output on Instagram and exploring interactive formats could further boost their engagement and CreatorDB score.