Bodybuilding.com

Overview

Bodybuilding.com is a powerhouse in the online fitness world! With a massive following of over 9.4 million across YouTube, Instagram, and TikTok, they're a go-to resource for workout tips, motivational content, and all things bodybuilding. Primarily focused on their YouTube channel, they provide a mix of engaging videos and shorts. While they've carved out a significant space in the digital landscape, currently sitting in the top 98% of creators globally (ranked #353,127), there's always room to grow!

Performance At A Glance

Bodybuilding.com has a large audience, but their growth has slowed down recently, showing a slight decline. They’re growing at -0.12% per month, but that doesn’t mean their influence is waning! They're still in the top 99% of creators in the US and for English-speaking channels. Their fans are pretty engaged with their content, showing an average engagement rate of 1.18%. While their CreatorDB score is 34/100, which indicates room for improvement, this just means there are exciting opportunities to refine their strategy and boost their overall impact.

What They Create

Bodybuilding.com dishes out a variety of content, from long-form workout videos and helpful tutorials to quick, engaging shorts. You'll find everything from advice on specific exercises to vlogs and health education. They're particularly active on YouTube, where they post both traditional videos and YouTube Shorts. A recent hit, "Motivation On Another Level | IG: emilia.powerlift," racked up nearly 50,000 views and shows how effective user-generated content featuring other athletes can be. Their content stands out because it blends practical fitness advice with motivational storytelling and showcases a variety of athletes.

Why They're Great & Where They Can Grow

Bodybuilding.com excels at providing actionable fitness advice, motivating their audience through compelling visuals, and leveraging the power of short-form video. They could explore more collaborations with up-and-coming fitness influencers or dive deeper into specific niche areas within bodybuilding to cater to more specialized audiences.

Bottom Line

For brands looking to tap into the fitness market, Bodybuilding.com offers a huge reach and established presence. For Bodybuilding.com, focusing on increasing engagement and diversifying content formats could unlock even more growth.