Overview

NDTV India is a major news player, bringing the latest happenings in India and around the world to over 26 million subscribers on YouTube. As one of the leading Hindi-language news sources, they hold a significant position within India's media landscape and rank among the top channels globally and in India, securing a spot within the top 100% of all channels. They deliver breaking news, in-depth analysis, and engaging coverage of current events, politics, and culture, making them a go-to source for many seeking information.

Performance At A Glance

NDTV India boasts a massive following of over 26 million, and they're still growing! They've seen some impressive growth lately, with a 2.02% increase in followers over the last month and an even more impressive 13.93% jump over the past 90 days. While their global and country rankings are within the top 100%, indicating a large audience, their engagement rate is quite low at 0.00%. Their CreatorDB score is 65/100, suggesting there's room to boost their overall performance. While they reach a vast audience, there is an opportunity to improve how actively their fans are interacting with their content.

What They Create

NDTV India is all about news, delivering content in various formats, including longer videos and short, snackable "shorts." Their content mainly revolves around News & Politics, but also tackles Sports and covers media-related topics. For example, their recent short highlighting the DGCA fine on IndiGo showcases their ability to quickly deliver important news. Another recent short showing the plight of a Hindu being attacked in Bangladesh provides important coverage of global events. They also do a great job of jumping on trending topics, like the Aamir Khan short, to capitalize on current interests.

Why They're Great & Where They Can Grow

NDTV India excels at delivering timely and relevant news in a language accessible to a massive audience. They're also great at using different content formats like "shorts" to cater to diverse viewing preferences. To boost engagement, NDTV India could experiment with interactive elements like polls or Q&A sessions related to news stories. Another opportunity would be to focus on optimizing their video descriptions and tags for better search visibility, especially for their longer-form content.

Bottom Line

For brands looking to reach a large, Hindi-speaking audience interested in news and current events, NDTV India is a powerful partner. NDTV India, to improve their engagement, should experiment more with content that encourages interaction and focus on SEO best practices to maximize their reach.