Overview

GameGrumps, starring Arin Hanson and Dan Avidan, is a legendary YouTube channel known for its hilarious "Let's Play" commentary, variety gaming, and retro gaming deep dives. With over 7 million subscribers, they've built a massive community around their quirky humor and genuine love for video games. While their global ranking sits within the top 2% of creators at #510,145, it's their unique personalities and comedic timing that truly set them apart.

Performance At A Glance

GameGrumps' audience is huge, and while they're growing at a steady pace of around 0.01% per week, the sheer size of their fanbase means they're still reaching tons of new viewers! They rank in the top 2% of creators globally, within the US, and among English-speaking channels – impressive! Their fans are super engaged with their content too, boasting an average engagement rate of nearly 6%. Their CreatorDB score of 73/100 reflects their consistent performance and strong audience connection.

What They Create

GameGrumps mainly uploads videos and shorts to YouTube, with a small presence on Instagram and TikTok. They're all about gaming content, from full playthroughs to quick, funny shorts. Recent videos like "Gamers, RISE UP!!! | Unfair Flips" which got over 150,000 views, showcases their ability to blend humor with gameplay. Even short-form content like "Pepsiman (1999) features many sodas but mostly Pepsi" is capturing attention with its quick wit and nostalgia. What makes their content stand out is the undeniable chemistry between Arin and Dan, their improv skills, and their ability to make even the most obscure games entertaining.

Why They're Great & Where They Can Grow

GameGrumps excels at building community, delivering consistent content, and injecting humor into everything they do. They have decades worth of content to draw from that is easily searchable. To spice things up, they could explore more collaborative content with other gaming personalities or expand their presence on platforms like TikTok with shorter, meme-able clips.

Bottom Line

GameGrumps is a fantastic partner for brands looking to reach a dedicated and engaged gaming audience. For the Grumps themselves, doubling down on what makes them unique – their dynamic and humor – while experimenting with newer platforms could lead to even greater success.