Overview

Family Diary is your go-to digital creator for all things home and lifestyle! This Brazilian-based, English-speaking creator brings a touch of practical magic to everyday life, sharing tips and tricks that make running a household a little easier and a lot more fun. Primarily focused on YouTube, Family Diary connects with a dedicated audience of over 2.5 million followers, offering content that ranges from DIY soap making to reviewing kitchen gadgets. While their global reach is substantial, ranking within the top 92% of creators worldwide, their true strength lies in their connection with their language community, placing them in the top 99% of English-speaking creators.

Performance At A Glance

While Family Diary boasts a large following, their growth rate has seen a slight dip recently, decreasing by 0.04% in the last 30 days. Globally, they rank around #1,450,970, and #75,176 within Brazil. However, their fans are still pretty engaged, with an average engagement rate of 2.75% on their content. This means that despite the size of their audience, a good chunk of them are actively liking, commenting, and sharing. Their CreatorDB score is 61/100, suggesting there's room for improvement, but they're definitely doing something right to maintain such a loyal following!

What They Create

Family Diary serves up a delightful mix of People & Blogs, Entertainment, and Personal Blog-style content. They're active across YouTube (both regular videos and Shorts), Instagram (posts and Reels), and TikTok, showcasing their versatility. A recent YouTube Short, "I stopped buying soap," showcasing a homemade soap alternative, racked up over 5,000 views, proving the audience's interest in DIY and sustainable living. Another popular video, "Nobody cares…", hints at a more personal and relatable side, engaging viewers with its honest and down-to-earth tone. Their content stands out because it's both practical and relatable, making everyday tasks feel achievable and even enjoyable.

Why They're Great & Where They Can Grow

Family Diary shines at creating practical, actionable content that solves everyday problems for their audience. Their ability to connect with viewers on a personal level, as seen in their "Nobody cares…" video, is a major strength. Plus, their active presence across multiple platforms is a definite win! To boost their growth, they could explore more collaborative content with other creators in the DIY or lifestyle space. Diving deeper into specific niches within home and lifestyle, like sustainable living or minimalist design, could also attract a more targeted audience.

Bottom Line

For brands looking for an authentic and relatable voice in the home and lifestyle space, Family Diary is a great option. For Family Diary, focusing on consistent content creation and exploring collaboration opportunities could be the key to reigniting growth and further solidifying their position in the creator landscape.