Jass Records

Overview

Jass Records is a major player in the Indian music scene, a record label bringing Punjabi music and artists to a massive audience. With a whopping 14.5 million followers on YouTube, their main platform, they're a go-to source for the latest tracks and music videos. While ranking within the top 97% of global channels (#561,971), Jass Records holds a significant position within India's vibrant music landscape. They deliver a steady stream of music content that resonates deeply with their fanbase.

Performance At A Glance

Jass Records boasts a HUGE following, but recent growth has been relatively flat. They're a well-established channel, so maintaining that large audience is a success in itself! Globally, they're in the top few percent of all channels, and they're also a top channel in India. Their fans are pretty engaged, with an average engagement rate of 2.10% on their content – meaning people are liking, commenting, and sharing. Their CreatorDB score is a solid 72/100, which indicates a strong overall presence and performance.

What They Create

Jass Records primarily creates music-related content, including official music videos, folk and pop tracks, and behind-the-scenes glimpses into the world of their artists. They're active on both YouTube and Instagram, with a strong focus on YouTube Shorts. For example, a recent short featuring #5-7kille by Amar Sehmbi grabbed over 16,000 views and shows their ability to deliver catchy snippets that get people hooked. What makes their content stand out is the consistent focus on Punjabi music and culture, delivered with high production quality.

Why They're Great & Where They Can Grow

Jass Records excels at consistently delivering high-quality music content, showcasing talented artists, and building a loyal community around Punjabi music. They're also great at using YouTube Shorts to promote their artists and songs. An exciting opportunity could be exploring collaborations with other music channels or influencers to reach new audiences. They could also dive deeper into behind-the-scenes content, giving fans an even closer look at their artists and the making of their music.

Bottom Line

Brands looking to tap into the HUGE Indian music market should definitely consider partnering with Jass Records. For Jass Records themselves, focusing on consistent growth strategies and experimenting with different content formats could help them reach even greater heights.