Overview

Liverpool FC! Need we say more? This legendary football club brings the excitement of Anfield directly to your screen via their YouTube channel, boasting a massive following of over 12 million fans. They're a global force, ranking among the top YouTube channels worldwide (#2,074 globally) and a major player within the UK's online landscape (#61 in the country). For any football fan, their channel is a go-to source for all things Liverpool.

Performance At A Glance

While their overall follower count is impressive, their growth has been relatively flat recently. They're experiencing 1.69% growth over the last 90 days, but negligible growth in the last 7 and 30 days. Their fans are super engaged, though! Their average engagement rate sits at a healthy 3.23%, with videos averaging around 347,864 views. Their CreatorDB score is a solid 71/100, indicating consistent and high-quality content creation.

What They Create

Liverpool FC's YouTube channel is your one-stop shop for all things Reds! They mix it up with both longer-form videos and snappy YouTube Shorts. You'll find everything from match highlights and post-match press conferences to training footage and player interviews. Recently, their "Florian Wirtz through a crowd! 👊" Short really popped, racking up over 300k views with some awesome displays of skill. They also offer full video highlights packages, such as "Highlights: Liverpool 1-1 Burnley | Wirtz on Target for Reds", delivering all the key moments from recent matches to your screen. What makes their content stand out is the authentic access to the club and the passion that shines through.

Why They're Great & Where They Can Grow

Liverpool FC excels at delivering high-quality match highlights, providing behind-the-scenes access, and fostering a strong sense of community through their content. To really boost growth, they could explore more interactive content like Q&As with players or live streams during pre-game warmups. They could also experiment with more "day in the life" style content to further connect fans with the players on a personal level.

Bottom Line

For brands looking to partner with a globally recognized sports team, Liverpool FC's YouTube channel offers incredible reach and engagement. For Liverpool FC, focusing on interactive content and behind-the-scenes stories could ignite even greater growth and strengthen their connection with fans worldwide.