Overview

HISTORY is a powerhouse in the digital world, bringing the past to life for over 25.5 million followers across YouTube, Instagram, and TikTok. Their YouTube channel is the main stage, where they share full episodes, clips, and documentaries covering everything from ancient aliens to modern marvels. While their global ranking sits at #79,505, it's clear that their unique blend of education and entertainment has carved out a dedicated audience hungry for historical insights.

Performance At A Glance

HISTORY has a massive audience, and while their growth rate is a steady 0.11% per month, their 90-day growth of 1.82% shows they're consistently attracting new viewers. They rank highly within the USA and English-speaking content creators, showing their strong local and linguistic appeal. Their fans are super engaged with their content, boasting an average engagement rate of 2.11% – impressive considering their huge follower count. Their CreatorDB score of 88/100 indicates that they're doing a fantastic job of creating high-quality, engaging content that resonates with their audience.

What They Create

HISTORY creates a diverse range of content centered around historical events, mysteries, and technological advancements. You'll find full episodes from popular shows like "Ancient Aliens" and "The Curse of Oak Island," as well as shorter clips and documentaries. For example, a recent upload, "Smith’s Cove: The Most Intriguing Oak Island Finds," garnered over 24,000 views, proving the enduring appeal of unsolved mysteries. They're also exploring the digital space with shorter content on TikTok and Instagram, expanding their reach. What makes their content stand out is the combination of factual information, compelling storytelling, and high production value, making history accessible and entertaining.

Why They're Great & Where They Can Grow

HISTORY excels at curating and presenting engaging historical content, tapping into popular interests like mysteries and technological advancements. They also do a great job of leveraging their established television shows to drive online engagement. An exciting opportunity for HISTORY could be to create more interactive content, like Q&A sessions with historians or behind-the-scenes looks at their productions. They could also experiment further with shorter, more shareable content formats specifically designed for TikTok and Instagram Reels, to capture an even wider audience.

Bottom Line

HISTORY is a fantastic partner for brands looking to reach a curious and engaged audience interested in history, science, and mysteries. To further boost their online presence, they could explore collaborations with other historical content creators or influencers to cross-promote their channels.