Love Funk

Overview

Love Funk is a verified music powerhouse on YouTube, Instagram, and TikTok, bringing Brazilian funk music to a massive audience. As a record label and official organization, they’re not just creating music; they’re building a platform for artists and shaping the sound of a generation. With nearly 20 million followers across platforms and ranking within the top 99% of creators globally and in Brazil, Love Funk has established a significant presence in the music scene. They're truly a force to be reckoned with in the world of Brazilian music!

Performance At A Glance

Love Funk has a HUGE following of over 19 million fans! While their growth has been slightly negative recently (around -0.23% over the past month), this could be a temporary dip in the ever-changing world of social media. Globally, they're sitting pretty in the top 99% of creators, and the same goes for their ranking within Brazil. Their fans are super engaged with their content, boasting an average engagement rate of 8.16%, which is fantastic! Their CreatorDB score is a solid 66/100, showing they're doing a lot right but still have room to grow.

What They Create

Love Funk is all about the music! They primarily pump out music videos on YouTube, complemented by shorter, attention-grabbing content on YouTube Shorts and TikTok. Think official music videos, hip-hop beats, R&B vibes, and everything in between.

Looking at recent releases, "TUDO COMO DEVE SER - Gabb MC (Love Funk) DJ GM" is a popular track with almost 19,000 views and a solid 5.05% engagement rate. On the shorts side, "SET DJ GM 8.0 - Gabb MC" racked up almost 24,000 views, proving their ability to create catchy, snackable content too. What makes their content stand out is the authentic Brazilian funk sound and the platform they provide for emerging artists.

Why They're Great & Where They Can Grow

Love Funk is fantastic at building a brand around a specific genre, giving a platform to talented artists, and consistently releasing high-quality music videos. They have nailed their niche!

An exciting opportunity for Love Funk could be to experiment with behind-the-scenes content, showcasing the artists and the making of the music. They could also explore collaborations with other popular Brazilian creators outside of the music scene to reach new audiences.

Bottom Line

For brands looking to tap into the vibrant Brazilian music scene, Love Funk is a powerful partner. For Love Funk themselves, focusing on increasing short-form content frequency and engaging more directly with fans in the comments could help boost growth and engagement even further.