Discovery Kids

Overview

Discovery Kids is a vibrant YouTube channel bringing fun and educational content to Spanish-speaking kids in Argentina and across Latin America! With a massive following of over 8.5 million subscribers, they're a go-to source for engaging videos and shorts featuring beloved characters and exciting adventures. While ranked among the top 98% of creators globally, their dedication to children's entertainment shines through their consistent uploads and recognizable branding.

Performance At A Glance

Discovery Kids has a huge and loyal audience, growing steadily at a rate of 0.37% monthly. While their 7-day growth is a bit slower at 0.01%, their consistent 30 and 90-day growth shows they're building momentum. Their global ranking places them in the top 98% of all YouTube channels, and their country ranking is also impressive, placing them in the top 96% in Argentina. Their average engagement rate is 0.52%, meaning their fans are super engaged with the content they're putting out. Their CreatorDB score of 63/100 indicates there's room to optimize their content strategy for even greater impact.

What They Create

Discovery Kids serves up a delightful mix of videos and shorts, primarily on YouTube, with a smaller presence on Instagram. They focus on entertainment and arts, bringing to life content related to children's topics, casual gaming, and even travel with segments featuring Disneyland. One recent video, "Aventura en equipo ¡Momentos emocionantes! | Doki | Discovery Kids," showcasing team adventures, garnered over 3,900 views and a 2.07% engagement rate. Their content stands out by featuring familiar characters from popular children's shows, creating a sense of connection and excitement for young viewers.

Why They're Great & Where They Can Grow

Discovery Kids excels at creating engaging content with recognizable characters, fostering a sense of community with their audience, and consistently uploading videos and shorts. One exciting opportunity they could explore is more interactive content, like polls or Q&A sessions, to boost engagement. They could also tailor their content slightly more to specific age groups within their audience to further personalize the viewing experience.

Bottom Line

For brands looking to connect with a large and engaged Spanish-speaking audience of children, Discovery Kids is a fantastic partner. To level up their game, Discovery Kids could focus on optimizing their video titles and descriptions with more targeted keywords to improve search visibility, and they could test different content formats to see what resonates best with their audience.