Overview

BRICO SYMPA is a French-speaking creator who's all about crafting fun and creative DIY projects! With a massive following of over 7.5 million fans across YouTube, Instagram, and TikTok, they’ve carved out a niche for themselves in the "Howto & Style" space, particularly with their crafty content. BRICO SYMPA primarily shines on YouTube, where they share a delightful mix of tutorials and creative ideas. Ranking in the top 99% of all creators globally at #224,151, and impressively at #52 in France, they've clearly captured the hearts (and hands!) of many who love to create.

Performance At A Glance

BRICO SYMPA has built a substantial audience, but their growth has been a bit stagnant lately. They've seen a slight dip of -0.12% in followers over the past month. While their global ranking is impressive, and they hold a strong position in France, their CreatorDB score is 45/100, suggesting there's room to boost their overall performance. Their fans are pretty engaged, though, with an average engagement rate of 0.93%. This means that for every view, there's a good amount of interaction happening!

What They Create

BRICO SYMPA is your go-to creator for all things DIY! They primarily create video tutorials, diving into crafts, miniatures, and creative life hacks. You'll find a mix of full-length YouTube videos and shorter content on TikTok and YouTube Shorts. Looking at recent uploads, their video "😲 ASTUCES INCROYABLES FIDGET 🦄 Méthodes Secrètes Pour Fabriquer des Squishies! 🤫" performed well, gaining over 900 views with a solid engagement rate. Another popular video, "🍎 ASTUCES DE CUISINE ÉPOUSTOUFLANTES 🔪 Techniques ingénieuses pour couper les fruits ! ✨", showcases their ability to create engaging content across different themes, even venturing into unique kitchen hacks. The use of emojis in their titles and thumbnails also makes their content stand out, drawing viewers in with a playful and inviting aesthetic.

Why They're Great & Where They Can Grow

BRICO SYMPA excels at creating visually appealing and accessible DIY content. Their use of French allows them to connect with a large and engaged audience. The variety of content, from school supplies to cooking hacks, keeps things fresh and interesting for their viewers.

An exciting opportunity for BRICO SYMPA could be to collaborate with other creators in the DIY or lifestyle space to reach new audiences. Additionally, they could explore creating more interactive content, like polls or Q&A sessions, to boost engagement and foster a stronger connection with their fans.

Bottom Line

BRICO SYMPA is a great partner for brands looking to reach a French-speaking audience interested in crafts and DIY projects. For the creator themselves, focusing on boosting engagement and exploring collaborations could be key to reigniting growth and taking their channel to the next level.