Overview

Kandee Johnson is a vibrant and established content creator known for her engaging personality and expertise in all things beauty, makeup, and lifestyle. With a YouTube channel boasting over 6 million followers, Kandee has built a loyal community through her how-to videos, vlogs, and entertaining glimpses into her life. While ranked in the top 100% of creators globally at #55,079, Kandee’s unique blend of creativity and relatability makes her a standout voice in the crowded beauty and lifestyle space.

Performance At A Glance

While Kandee's follower count is impressive, her growth rate is currently experiencing a slight dip, showing a -0.26% decrease over the last 30 days. Although ranked in the top 100% both globally and within the USA, there's room to climb higher! The good news? Her fans are super engaged with her content! Kandee maintains a solid average engagement rate of 2.80%, meaning her audience actively interacts with her posts. Her CreatorDB score of 86/100 indicates strong overall performance, suggesting she's effectively connecting with her audience and delivering quality content.

What They Create

Kandee's content spans across YouTube and Instagram, with a strong focus on YouTube videos and Shorts. She dives into "Howto & Style" topics like makeup and beauty, sprinkles in entertainment, and shares snippets of her life through vlogs. A recent Short, "17 years ago I uploaded my 1st Youtube video & everything changed🙌❤️ #youtube #beauty #inspiration," celebrates her journey and garnered significant engagement (9.61%!), showing her audience appreciates her authenticity and history. Another, "#fashion & #style tip of the day: Have more fun getting dresssed❤️ #fashionstyle #styleinspo," highlights her style expertise and resonates with viewers. Kandee's content stands out because it feels personal, relatable, and often injects humor into everyday situations.

Why They're Great & Where They Can Grow

Kandee excels at connecting with her audience on a personal level, creating engaging and relatable content, and providing valuable beauty and style tips. To boost growth, she could explore collaborating with other creators in similar niches or experiment with trending challenges and formats on YouTube and Instagram. This could introduce her to new audiences and reignite growth.

Bottom Line

Kandee Johnson is a well-established creator with a loyal following. Brands looking for authentic partnerships in the beauty and lifestyle space should definitely consider collaborating with her. For Kandee, focusing on collaborations and exploring trending content formats could be the key to unlocking new growth opportunities.