THE SECRET SAUCE

Overview

THE SECRET SAUCE is making waves online, particularly on YouTube, where they've built a substantial following of over 2.1 million! While their content spans across Instagram and TikTok, YouTube is definitely where they shine. Creating content in Thai and based in Thailand, they offer a unique perspective that resonates with a large audience. Despite being in the top 97% of creators globally, their content has a distinct, local feel that sets them apart.

Performance At A Glance

THE SECRET SAUCE's audience is huge, but recently their growth has been a little bit up and down. While they've seen a slight bump in the last week, they've experienced a tiny dip over the past month. However, looking at the bigger picture, they've grown by a solid 2% in the last 90 days! Their engagement rate sits at a healthy 3.26%, meaning their fans are super engaged with what they're putting out. Globally, they're ranked within the top 97% of all creators, and they hold strong rankings within Thailand and amongst Thai-language content creators. Their CreatorDB score of 81/100 shows they're doing a lot of things right!

What They Create

THE SECRET SAUCE's content is a diverse mix, covering everything from "Howto & Style" to "News & Politics," with a dash of "Travel & Events" and "Media" thrown in! They use a variety of formats, including YouTube videos and Shorts, plus Instagram posts and Reels, and TikTok videos. One of their recent successful videos, "ถ้าเท้งต้องดีลชนชั้นนำ ณัฐพงษ์ คนที่ไม่เคยอยากเป็นหัวหน้าพรรคประชาชน | The Next Leader EP.10" (about dealing with the elite), racked up over 147,000 views and showcases their insightful and engaging interview style. Another popular short, "หรือ Algorithm กำลังกำหนดชีวิตเรา?" (is the algorithm defining our lives?) shows their ability to tackle relevant issues in a bite-sized format. Their content stands out because it's informative, thought-provoking, and often tackles important social and political topics in an accessible way.

Why They're Great & Where They Can Grow

THE SECRET SAUCE excels at creating diverse and engaging content that tackles relevant issues. They're particularly strong at using YouTube's various formats to reach different audiences. Their consistent focus on Thai culture and current events also gives them a unique edge. A great opportunity for them would be to lean more into collaborations with other Thai creators to cross-promote and reach new audiences. They could also experiment with longer-form content on other platforms to see what resonates.

Bottom Line

THE SECRET SAUCE is a great partner for brands looking to connect with a large and engaged Thai audience. For the creator themselves, focusing on consistent content uploads and exploring collaborations could help boost growth and solidify their position as a leading voice in the Thai online space.