Call of Duty

Overview

Call of Duty, a verified online sensation, brings the adrenaline-pumping world of first-person shooter games to over 25 million followers! Primarily dominating Instagram, they're masters of crafting bite-sized, engaging content that keeps gamers hooked. While ranking at #31,633 globally, their reach extends far beyond the game itself, tapping into the broader gaming culture and community. They've carved out a space as a go-to source for everything Call of Duty, offering snippets of gameplay, behind-the-scenes glimpses, and a constant stream of reasons to keep playing.

Performance At A Glance

While Call of Duty boasts a massive audience, their growth is currently experiencing a slight dip, showing a negative growth rate of -0.02%. They are ranked in the top 100% of creators globally, within the US, and for English-speaking channels. Despite the minimal growth, their fans are super engaged, boasting an average engagement rate of 3.37%. Their content averages around 41,877 views, proving their videos resonate with a dedicated audience. With a CreatorDB score of 89/100, they're performing exceptionally well overall, showcasing a strong content strategy and dedicated community.

What They Create

Call of Duty serves up a steady stream of action-packed content across YouTube, Instagram, and TikTok. They specialize in short, high-impact videos, perfect for grabbing attention on social media. Recent content includes snippets like "Think you can keep the W streak alive?", a fast-paced short that showcases intense gameplay. Another popular short, "New Zarya Cosmodrome Zombies Survival Map," highlights new content, quickly informing and exciting fans. What makes their content stand out is its immediacy and focus – it's all about delivering the most exciting moments of Call of Duty directly to the fans' feeds.

Why They're Great & Where They Can Grow

Call of Duty excels at several things: crafting short, engaging videos, consistently delivering content related to the game, and maintaining a high engagement rate. However, they could explore interactive content like polls or Q&As to further boost community engagement. Additionally, they could leverage their YouTube presence more strategically, creating longer-form content to complement their shorter social media clips.

Bottom Line

For brands, Call of Duty presents a fantastic partnership opportunity to reach a highly engaged gaming audience. For the Call of Duty team, focusing on increasing community interaction and exploring longer-form YouTube content could be key to reigniting growth.