Discovery UK

Overview

Discovery UK is your go-to YouTube channel for a fascinating blend of entertainment, news, and media, bringing you everything from gripping reality TV like Gold Rush and Moonshiners to adventurous explorations with Expedition Unknown. With a strong YouTube presence and a following of nearly 5 million subscribers, Discovery UK ranks in the top 91% of creators globally, establishing itself as a significant player in the digital content landscape. Their unique value lies in offering a diverse range of engaging content that appeals to a wide audience.

Performance At A Glance

Discovery UK boasts a massive audience of almost 5 million followers, and they're steadily growing! While their 7-day growth is stable, they've seen a 0.21% increase in the last 30 days and a more impressive 0.62% jump over the last 90 days. They're ranked within the top 100% of creators in their country and language, showing their strong regional appeal. Their fans are pretty engaged with an average engagement rate of 1.56%, and their CreatorDB score of 72/100 indicates a solid overall performance, reflecting a well-maintained and engaging online presence.

What They Create

Discovery UK serves up a rich variety of content, primarily through YouTube videos (776 strong!), with a sprinkle of YouTube Shorts and Instagram posts and reels. They delve into educational topics, highlight key moments from their shows, and provide official organizational updates. Recent videos like "Josh Gates Uncovers The Secrets Of Göbekli Tepe: The World’s Oldest Temple | Expedition Unknown," racking up over 63,000 views, showcase their ability to captivate viewers with intriguing exploration. What makes their content shine is the combination of high-stakes drama from reality shows with educational and adventurous themes, creating a compelling viewing experience.

Why They're Great & Where They Can Grow

Discovery UK excels at curating compelling content from their diverse television programming, expertly editing and presenting it for online audiences. They also do a great job of tapping into popular niches like reality TV and adventure travel. An exciting opportunity for Discovery UK would be to experiment more with interactive content, such as Q&As with show personalities or behind-the-scenes glimpses. They could also leverage their travel content to create travel guides or itineraries, providing added value for their audience.

Bottom Line

For brands looking to partner with a channel that offers broad appeal and quality content, Discovery UK is a solid choice. For Discovery UK, focusing on increasing interaction with their audience and diversifying content formats could further boost their growth and engagement.