FROST

Overview

FROST is a Russian-speaking content creator who brings a mix of entertainment, gaming, and personal vlogging to over 12 million followers across YouTube, Instagram, and TikTok. While they're active on multiple platforms, YouTube is FROST's main stage, where they’ve built a dedicated community. As a verified creator, FROST's content resonates strongly with their audience, securing them a solid global ranking at #137,189 and a top 99% ranking within Russia and among Russian-speaking creators. FROST's engaging personality and relatable content are key to their success.

Performance At A Glance

FROST has a massive following of over 12 million, though their recent growth has been relatively flat. Despite the slower growth, their existing fanbase is highly engaged, with an average engagement rate of 3.44%. This means FROST's fans are actively liking, commenting, and sharing their content. Globally, FROST ranks in the top 100% of all creators, holding the #137,189 spot. Within Russia, they're in the top 99% at #2,854, and among Russian-speaking creators, they're ranked #5,083, also in the top 99%. Their CreatorDB score of 81/100 indicates a strong overall performance, highlighting their consistent quality and audience connection.

What They Create

FROST's content is a diverse mix of entertainment, gaming, and personal vlogs. They create videos, shorts, Instagram posts, and TikTok videos, catering to a broad audience. On YouTube, they have 408 videos and 392 shorts, showing a consistent output. Their most recent content includes a mix of longer videos and engaging shorts. For example, their video "НОЧЬ В ОГРОМНОМ НАДУВНОМ ДОМЕ в Лесу" (Night in a huge inflatable house in the forest) garnered over 483,000 views, showcasing their ability to create captivating experiences. They also experiment with short-form content, like the "Снежный примус 🔥 проверил лайфхак" (Snow Primus 🔥 Tested Lifehack) short, which racked up almost 600,000 views by testing interesting life hacks in unique outdoor settings. What makes FROST's content stand out is its blend of relatable everyday moments with exciting and sometimes quirky challenges.

Why They're Great & Where They Can Grow

FROST excels at creating engaging and relatable content, particularly their longer-form videos that offer immersive experiences. They're also great at tapping into trending topics and formats, as seen with their successful life hack shorts. Their consistent output keeps their audience engaged. An exciting opportunity for FROST could be to explore more collaborations with other Russian-speaking creators to cross-promote their channels and reach new audiences. They could also consider diversifying their content formats further, perhaps with live streams or interactive Q&A sessions.

Bottom Line

FROST's established presence and engaged fanbase make them an attractive partner for brands targeting a Russian-speaking audience interested in entertainment, gaming, and outdoor activities. For FROST, focusing on collaborations and exploring new content formats could be key to reigniting growth and further solidifying their position in the creator landscape.