Inside Edition

Overview

Inside Edition is a powerhouse in the digital news landscape, bringing viewers the latest headlines, investigations, and human-interest stories with a signature blend of urgency and heart. With a massive following of over 16 million across YouTube, Instagram, and TikTok, this verified news source primarily leverages YouTube to reach a broad audience. Though their global ranking sits at #132,311, their impact is undeniable, delivering content that keeps people informed and engaged.

Performance At A Glance

Inside Edition boasts a substantial audience, growing steadily at a rate of 0.09% monthly. Their fans are pretty engaged, with an average engagement rate of 3.36%, showcasing their connection with viewers. While their global and country rankings are in the top 100%, they still hold a strong position in the news and media space. Their CreatorDB score of 81/100 indicates a solid overall performance, demonstrating consistent quality and relevance. They have a strong foundation to build upon.

What They Create

Inside Edition delivers a mix of news, current events, and compelling human-interest stories. They use a variety of formats, from in-depth YouTube videos to quick-hitting Shorts on YouTube, Instagram, and TikTok. A recent YouTube Short, "Chaotic Monkey Breaks Into Tennessee Pawn Store," grabbed attention with its unexpected and humorous scenario, showcasing the channel's ability to capture viral moments. Another video, "Texas College Students Helped Solve a 34-Year-Old Cold Case Murder: Cops," exemplifies their commitment to investigative reporting and highlighting impactful stories. Their content stands out by combining serious news with lighthearted moments, creating a balanced and engaging viewing experience.

Why They're Great & Where They Can Grow

Inside Edition excels at delivering timely news, capturing viral moments with short-form content, and showcasing compelling human-interest stories. They are also great at diversifying content type. An exciting opportunity could be to increase their engagement rate by creating more interactive content, such as Q&A sessions or polls related to trending news stories. Another area to explore is expanding their presence on TikTok with more content tailored to that platform's younger audience.

Bottom Line

For brands looking to partner with a trusted news source, Inside Edition offers a massive reach and a highly engaged audience. For Inside Edition, consider increasing the frequency of posts on all platforms and experimenting with more interactive content formats to further boost engagement.