Overview

بيبسي | Pepsi KSA is a content creator representing the iconic Pepsi brand in Saudi Arabia. With a massive following of over 4.4 million across YouTube, Instagram, and TikTok, they've carved a unique space in the digital landscape. While primarily focused on YouTube, their content spans across multiple platforms, aiming to capture the attention of a diverse audience. Ranked within the top 99% of creators globally at #332,478, Pepsi KSA is a significant player in the Arabic-speaking content creation scene, holding a language ranking of #14,092. They aim to engage their audience through a mix of entertainment, lifestyle, and cultural content, always with a Pepsi twist.

Performance At A Glance

Pepsi KSA boasts a large audience, but their growth has been slightly negative recently, showing a dip of -0.07% over the last 30 days. While their global ranking is solid, placing them in the top 99% of creators, there's room for improvement in terms of growth. Their fans are pretty engaged, with an average engagement rate of 1.61% on their content. CreatorDB gives them a score of 66/100, which suggests they're doing a good job overall, but there's potential to optimize their content strategy for even greater impact.

What They Create

Pepsi KSA creates a wide range of content, from classic YouTube videos and Shorts to Instagram Reels and TikToks. Their content spans entertainment clips, style-focused content, and even delves into topics like theology and Islam. They also dabble in gaming, with montages and FPS gameplay featuring games like Call of Duty. A recent Short video, " ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ" (yes, that's the title!), racked up over 650,000 views and 10,000 likes, showcasing their ability to capture attention with short-form content. What stands out is their ability to integrate the Pepsi brand seamlessly into diverse content categories, making it feel organic and engaging.

Why They're Great & Where They Can Grow

Pepsi KSA excels at brand integration, creating content that feels like entertainment first and advertising second. They also demonstrate a good understanding of short-form video, consistently generating views on platforms like YouTube Shorts. An exciting opportunity for them could be to lean more into localized content, highlighting Saudi Arabian culture and trends more explicitly. Collaborating with local influencers could also significantly boost their reach and engagement within the region.

Bottom Line

For brands looking to tap into the Saudi Arabian market, Pepsi KSA offers a well-established platform and a sizable engaged audience. For Pepsi KSA themselves, focusing on consistent content creation and exploring more localized collaborations could be key to reversing the recent dip in growth and further solidifying their position as a leading content creator in the region.