Mini rustic

Overview

Mini Rustic is a captivating creator bringing a touch of handmade charm to nearly 2 million followers across YouTube and TikTok. Based in Egypt and creating content in English, they specialize in delightful DIY art and crafts, offering viewers a glimpse into a world of creative projects. While their global ranking places them among the top 94% of creators at #328,501, their unique artistic style truly shines through their engaging tutorials and whimsical toy creations.

Performance At A Glance

While Mini Rustic boasts a sizable audience of over 1.9 million, their growth has seen a slight dip recently, with a negative growth rate of -0.05%. This means they're experiencing a small decrease in followers over the past month. Their global ranking is in the top 94% of all creators. While their country ranking in Egypt and language ranking for English content are a little lower, their fans are still quite engaged, with an average engagement rate of 6.81%. Their CreatorDB score is 54 out of 100, suggesting there's room to optimize their content strategy and boost overall performance.

What They Create

Mini Rustic's content primarily revolves around the world of DIY, art, and crafts. They create a mix of YouTube videos and Shorts, alongside some TikTok videos. Their YouTube content consists of 621 videos and 179 Shorts, while their TikTok presence is smaller, with 32 videos. Recently, they've focused on a series of Shorts titled "Drawing beautiful pictures with teaAcher Tam," showcasing their artistic skills. While these shorts have a unique charm, they're currently not generating high views or engagement. Mini Rustic stands out by offering accessible and creative project ideas, perfect for sparking inspiration in their audience.

Why They're Great & Where They Can Grow

Mini Rustic's strengths lie in their creative ideas, dedication to producing a high volume of content, and their niche focus on DIY and art. Their large follower base shows that there's a strong interest in their unique perspective. An exciting opportunity for them would be to experiment with collaborating with other DIY creators or brands to reach new audiences. Another avenue for growth could be focusing on optimizing their YouTube Shorts with more engaging hooks and trending audio to improve visibility.

Bottom Line

For brands looking to partner with a creator in the DIY space, Mini Rustic offers access to a large and engaged audience. For Mini Rustic, focusing on optimizing content for discoverability and exploring collaborative opportunities could be key to reigniting growth and maximizing their reach.