Hearty food

Overview

Hearty Food is your go-to YouTube channel for whipping up delicious, easy-to-make meals and desserts, all in German! With a whopping 1.66 million followers, they bring the joy of cooking and baking directly to your kitchen. Think quick, mouth-watering recipes that even beginners can master. While they're ranked among the top 99% of creators globally (around #40,045), their real magic lies in connecting with their audience through simple, comforting food.

Performance At A Glance

Hearty Food is steadily growing, with a growth rate of 0.61% in the last 30 days, showing consistent appeal. Their global ranking is solid, and while there's room to climb in their country and language rankings, their engaged fanbase is a huge asset. Speaking of engagement, their fans are super engaged with an average engagement rate of 3.45% per video – that’s a lot of love for their recipes! Their CreatorDB score is 67/100, indicating a strong foundation with opportunities to further optimize their content strategy.

What They Create

Hearty Food specializes in creating enticing cooking and baking content, primarily through YouTube videos. They focus on "How-to & Style" within the food niche, aiming to entertain as well as educate. A recent hit is "The perfect cake for any occasion! A delicious, homemade dessert in just 15 minutes!" which garnered over 12,000 views and a 4.42% engagement rate, proving that quick and easy desserts are a winning formula. What sets them apart is their focus on accessible recipes that anyone can recreate at home, often highlighting time-saving techniques.

Why They're Great & Where They Can Grow

Hearty Food excels at: 1) crafting easily replicable recipes, 2) creating visually appealing content, and 3) engaging with a large German-speaking audience. An exciting opportunity would be to experiment more with YouTube Shorts – with only one short currently, there's huge potential to capture even more viewers with bite-sized recipe inspiration. Exploring collaborations with other German-speaking food creators could also broaden their reach.

Bottom Line

For brands looking to partner with a popular food creator in the German market, Hearty Food is a fantastic option. For Hearty Food themselves, diversifying content formats and exploring collaborations could be the key to unlocking even greater growth and engagement.